OPINION — Why Give Absurdities Ink & Prominence?

Elon Musk owns a communications company (and so much more), and if he wants to promote an idea, surely he is free to do so. That’s the epitome of free speech…. Unchecked, unregulated, and uncensored.

And when he suggests that a media company’s employees deserve a “long prison sentence” for a story that he disagrees with, again, he is free to shout that from his platform and bask in the glow of his X echo chamber, maganified by the Prince of Mar-a-Lago.

Musk has long criticized CBS for a Kamala Harris interview during the November election. Most recently, following a critical story about Musk’s closure of USAID, the DOGE boss wrote, “60 Minutes are the biggest liars in the world! They engaged in deliberate deception to interfere with the last election. They deserve a long prison sentence.”

Seriously… “a long prison sentence” for? What would be the legal charge? What is the offense? What is the rationale, other than perhaps currying favor with prominent politicians? Evidently, Musk didn’t learn about the American value of free speech in his South African school system.

While Musk can and should be allowed to say anything, why does other media give him any credence by repeating his nonsensical mutterings?

Deciding what to include on any media platform is the province of editors who, one hopes, make their decisions based on what is newsworthy, the prominence of the person speaking, and the likelihood that what’s said will be impactful.

On any responsible calculus, in my nearly 50-year experience in media, I believe even repeating silly ideas or promoting individuals who are so out of touch with inherent American values is, in itself, irresponsible.

Tiffany Network At Risk of Losing Its Luster

It is being reported that CBS News is entering negotiations with the F.C.C. because a settlement with the Trump administration is politically expedient.

Expedient for the parent organization, Paramount? Apparently.

As reported in the NY Times, “But in the wake of Mr. Trump’s election, CBS’s parent company, Paramount, has begun settlement discussions with representatives of Mr. Trump, according to several people with knowledge of the talks. Many executives at Paramount believe that settling the suit could help pave the way for the F.C.C. to approve Paramount’s planned multibillion-dollar merger with another company.”

Expedient also to avoiding any negative relations or a loss of access with the Trump White House? Perhaps true, but most likely a calculated decision based on fear of retribution from the press office.

The proposed settlement stems from a $10 billion lawsuit from President Trump over allegations of misleading editing in a CBS News 60 Minutes story from October 7, 2024.

Business settlements and political decisions based on real or imagined ramifications are one thing. But it is quite another for a major broadcaster to cave so willingly and early in the legal process. More alarming to veteran news people is the apparent surrender and kow tow to a personality.

If a story has been properly produced, vetted by experienced and senior editors, and scrubbed for accuracy, then the network should stand by the work. Stand by your reporters and editorial team. One presumes the experienced team at CBS 60 Minutes, the premier news magazine show on CBS, did their jobs properly and professionally. It would be a sad thing for risk-averse managers at the television network to scuttle the work and settle for the expedience of a new business deal.

Noteworthy in the media

To all of my students still interested in improving their skills of interviewing, two pieces on today’s (12.15.24) CBS Sunday Morning are a master’s class.

The first from David Martin in a profile of Defense Secretary Lloyd Austin and the second from Tracy Smith in an assessment of the talent of Nicole Kidman are well worth studying.

The reporter’s innate curiosity, authenticity, poise and focus are all to be emulated. The structure of their questions, their brevity and insight are noteworthy.

Even their on camera questions, bridges, and cutaways are executed so very well.

https://www.cbsnews.com/sunday-morning/

Social Media Gone Vile

Early Friday the profession of the media lost one of it’s finest craftsman when former ABC and CBS correspondent Richard Threlkeld was killed in a traffic accident on Long Island, New York. The local paper Newsday filed a picture along with their story Richard Threlkeld, former CBS newsman killed in crash and that has unleased a cascade of comments taking issue with bumper stickers on Threlkeld’s car – labeling him part of the ‘liberal”, “biased”, an “Obama supporter” and member of the “lametsream” media. Inaccurate since the title of the article described Threlkeld as a ‘former” newsman… no longer in the profession and free to advocate for any position he might choose.

But the question that is more appalling, and frightening, is what is it – even in death – that makes people feel that social media is a forum for invective — even it seems about some one they don’t know personally? What is it about the anger that seems to exist, just simmering at the surface of too many people’s daily lives? What did happen to all those cries for greater civility following the Tucson shooting of Rep. Gifford just a year ago.

Or, just as challenging, what is it about the media that seems to have raised such hatred, distrust and anger among some consumers? Obviously those who made these insulting and personal remarks are consumers of media – they read the Newsday article and then felt perfectly OK to make judgments about the victim.

The ability to make comments is of course protected free speech. But the anger, the rush to judgment, the inappropriateness of the timing of these comments gives me pause.

Veteran Correspondent Richard Threlkeld – RIP

Dick Threlkeld was a masterful writer, story teller, correspondent and a good friend of both my father during the Vietnam war and me when Dick and I both worked at CBS and ABC on the US west coast.
He was a craftsman – a wordsmith – a gentleman – a friend.

From the Associate Press

By FRAZIER MOORE
AP Television Writer
NEW YORK (AP) — Richard Threlkeld, a far-ranging and award-winning correspondent who worked for both CBS and ABC News during a long career, has been killed in a car accident, CBS said.
The 74-year-old Threlkeld died Friday morning in Amagansett, N.Y., and was pronounced dead at Southampton Hospital. He lived in nearby East Hampton.
Threlkeld spent more than 25 years at CBS News, retiring in 1998. He was a reporter, anchor and bureau chief. He covered the Persian Gulf War and the Vietnam War, the Patty Hearst kidnapping and trial, and the assassination of Robert F. Kennedy.
He worked alongside Lesley Stahl as co-anchor of “The CBS Morning News” from 1977-79, and reported for “CBS Sunday Morning” from its inception in 1979, as well as for “The CBS Evening News With Dan Rather.”
In 1981, Threlkeld decided to go to up-and-coming ABC News without fanfare and without telling CBS.
“I don’t like to horse trade. I’m not a horse,” Threlkeld told The Associated Press at the time. “After I decided ABC was the best place for me to go, it would have been wrong to make a verbal agreement and take it back to CBS to see what they could do.”
At ABC News, he served as a national correspondent for “World News Tonight.”

The Buck Stops Now – ABC to Stop Paying for Interviews

In what is a wise and I hope foresighted decision ABC is the first of the big 3 networks to say it won’t continue to pay licensing fees associated with securing major interviews.

In what is a wise and I hope foresighted decision ABC is the first of the big 3 networks to say it won’t continue to pay licensing fees associated with securing major interviews.
ABC ends checkbook journalism, will no longer pay for interviews appearing on the Poynter website includes a quote that ABC News President Ben Sherwoood, “concluded that the cash-register approach to journalism was starting to tarnish the network’s credibility, even though the practice was relatively infrequent.”

That’s putting a good spin on it. Paying for access, paying large sums including $200,000 to Casey Anthony was just one in a series of stories that date back many years and include free travel, accommodations, gifts and more to secure prominent interviewees.

I’ve been critical calling the practice perverse
and decrying the practice of raining money for some time.

Admittedly I have witnessed examples of this practice by all major broadcast and cable networks and been personally involved in such stories – and while I found the practice distasteful I admit that I too had involvement.

ABC deserves major kudos for breaking away from this practice. The audience is better served. The business of journalism is better for their decision. The network is at risk of losing some “exclusives” but in the world where that word has lost all meaning, relevance and importance, it is a courageous step and the network has earned acknowledgement.

Perverse and Perverted – Networks in Bidding War for Casey’s Story

That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

It’s been going on since before the verdict but now the bidding war for Casey Anthony’s story has gone big time with attorneys holed up in pricey New York hotels as they negotiate Casey for her licensing rights. That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

Postings in social media on this are colorful ranging from outrage and revulsion to snide comments about the ethics (or lack thereof) involved in even considering buying her story, much less rewarding her. None of this is new. None is shocking. It is what tabloids and quick-books have made fortunes on over the years. The networks should not be blamed – they are selling a product and need to corner an ever shrinking piece of the viewer’s loyalty. Sadly this is being done under the banner of news, but that seems to cause few any pain or difficulty.

Meanwhile – Casey may be in Palm Springs according to some… while cross country her lawyers are no doubt turning up the heat in their bidding war… and the weatherman said it was going to be a scorcher in New York today. No doubt.

ABC Rains Money

Paying for interviews is against network standards but there is nothing prohibiting payments for licensing rights and other perks paid to news sources and potential interviewees.  The latest? A two-hundred thousand dollar ($200,000.00) payment to Casey Anthony!   It isn’t new – it happened as recently as last night (Sunday)with a six figure deal with Jaycee Dugard and her publisher for a ‘first-look’ at her story.  It has happened over many years – and each network is guilty of doing it, although ABC and NBC have been in a more financially secure position reportedly to be more lavish in their offers.

And don’t think that money only flows to the victims or good guys in such stories.  Two networks were in a fierce bidding war for the songbook of Phillip Garrido – Dugard’s admitted captor and rapist – shortly after the story broke.  Attorneys representing a friend of Mr. Garrido received six figure offerings for his songs which included lurid details of a cross country sex odyssey and other perversions.

The audience doesn’t seem to see a difference between paying for news or paying for access.  In a  celebrity driven world it seems as if we have become accustomed to the habit of stars and news makers wanting to be compensated for their first hand stories.  Networks have been more than obliging in paying sums for what guarantees them the right to brand the interview an “exclusive”.  But does all this loot change the story – does more money make it ever so much more necessary to add an adjective or color the telling of a story in a particular way to make it seem worth the cash?  One cannot demand top dollar and then disappoint the paymaster.  It wouldn’t be good for business, especially when that is show business.

It may be good for business but it is bad for ethics, and there’s just no way around that.

Paying for News Interviews – is it ethical or just another example of: it’s not personal it’s business?

Paying for interviews? Rewarding executives or news makers or personalities for their bon mots?

Not in the old days – not when news wasn’t expected to make money – not before corporate ownership took hold and made news divisions responsible for their bottom line and turning a profit. But now, in the wild west of media frenzies thanks to networks, tabloids and scandal sheets, it’s anything goes – and the highest bidder may win, regardless of the terms or conditions associated with the interviewees’ demand.

This For Instant Ratings, Interviews With a Checkbook in a recent New York Times received very little attention, or so it seemed to me. I would have expected, maybe just hoped, for more attention to be paid to the consequences.

Once upon a time people appeared on media because it was truly an opportunity to reach a mass audience. Now thanks to a plethora of media there’s little doubt that any one can get attention, some times far too much or unwarranted attention.

Paying for interviews – or rather for access is not new. The Times piece makes it seem as if it is a recent development… it has existed for years – prime time programs have done it, programs with the most prominent of news anchors have done it. A wink and a nod and money is paid for family photos or archive material in the thin guise that this is the cover for what will become a guaranteed interview with the personality too.

It can be paid to the prospective interviewees, or it may come in the form of lavish wining and dining for friends or families. It happened during the Koby Bryant case, for John Mark Karr who confessed to the Jon Benet Ramsey killing, even to people associated with Phil Garrido who recently plead guilty to the kidnapping and rape of Jaycee Dugard. It’s just not new. And it feels skanky to do it – even when under the direct instructions of senior news managers in New York.

There are so many questions – if you pay, will some one be more forthcoming? If you pay too little, will they hold back? If you pay for one media does that count if some one else pays more for a different platform? Does payment change their story – are they more likely to juice it up to hike the price, or claim to know more than they really do — but money makes them be bold, even to the point of lying?

News divisions once had a policy that prohibited paying any one for a news story. That existed as a fire wall within news, but was not as rigid for prime time magazines or the morning shows which at some networks are produced by the entertainment divisions. Times have changed. Networks demand all programs produce a profit. And now news figures – even temporary news headliners – are sought after as exclusives. They may or may not have much to say – they may not even offer much to discourse or common knowledge – but they command payments just to speak. I don’t feel good about a lot of this whatsoever.