Green bugs

April 23, 2010

It’s Earth Day and once again TV networks and stations have dyed their little identifying logos, they’re called ‘bugs’, as green as St. Patrick himself.

I know, I know… this is good for reminding the audience about the importance of the global environment, our fragile island home: earth, and it symbolizes their corporate commitment to any and everything environmentally responsible.  Of course.

It just seems to be very feeble and forgive me if I suggest a tad self righteous for global conglomerates who are engaged in a range of businesses to showcase their green-ness with a bug as if that’s all that matters to the audience.

For those networks who are committed to special environmental coverage or news series this week, a tip of the hat.  May your ratings blossom.  For those networks who rely principally if not entirely on re-runs and produce nothing new, or green, may your ratings wilt on the vine.

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