The Buck Stops Now – ABC to Stop Paying for Interviews

In what is a wise and I hope foresighted decision ABC is the first of the big 3 networks to say it won’t continue to pay licensing fees associated with securing major interviews.

In what is a wise and I hope foresighted decision ABC is the first of the big 3 networks to say it won’t continue to pay licensing fees associated with securing major interviews.
ABC ends checkbook journalism, will no longer pay for interviews appearing on the Poynter website includes a quote that ABC News President Ben Sherwoood, “concluded that the cash-register approach to journalism was starting to tarnish the network’s credibility, even though the practice was relatively infrequent.”

That’s putting a good spin on it. Paying for access, paying large sums including $200,000 to Casey Anthony was just one in a series of stories that date back many years and include free travel, accommodations, gifts and more to secure prominent interviewees.

I’ve been critical calling the practice perverse
and decrying the practice of raining money for some time.

Admittedly I have witnessed examples of this practice by all major broadcast and cable networks and been personally involved in such stories – and while I found the practice distasteful I admit that I too had involvement.

ABC deserves major kudos for breaking away from this practice. The audience is better served. The business of journalism is better for their decision. The network is at risk of losing some “exclusives” but in the world where that word has lost all meaning, relevance and importance, it is a courageous step and the network has earned acknowledgement.

Perverse and Perverted – Networks in Bidding War for Casey’s Story

That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

It’s been going on since before the verdict but now the bidding war for Casey Anthony’s story has gone big time with attorneys holed up in pricey New York hotels as they negotiate Casey for her licensing rights. That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

Postings in social media on this are colorful ranging from outrage and revulsion to snide comments about the ethics (or lack thereof) involved in even considering buying her story, much less rewarding her. None of this is new. None is shocking. It is what tabloids and quick-books have made fortunes on over the years. The networks should not be blamed – they are selling a product and need to corner an ever shrinking piece of the viewer’s loyalty. Sadly this is being done under the banner of news, but that seems to cause few any pain or difficulty.

Meanwhile – Casey may be in Palm Springs according to some… while cross country her lawyers are no doubt turning up the heat in their bidding war… and the weatherman said it was going to be a scorcher in New York today. No doubt.

Another network quote that could be subject to (mis)interpretation…

Words do matter… The real question is – and this has nothing to do with ABC – when did we lose our way in the world with truth? When did we decide to use words as shields for what we really don’t want to say?

ABC News has reportedly moved its “World News Tonight” into an automated control room, much as it had previously done with other news broadcasts including “Nightline”. I saw the story when it appeared on TVNewser .

The ‘old’ model was certainly effective for broadcasts with Peter Jennings and Ted Koppel, so there must not have been anything wrong with what they had — this is simply the future – this is automation – this is also an investment which pays dividends in the diminution of soft costs often otherwise referred to as human operators. The article featured this quote explaining the advantages, “An ABC spokesperson says: “The automated technology allows the news division to have greater uniformity and consistency in the way all broadcasts are produced – from creating a more streamlined production workflow to allowing producers more creative control throughout the production process.”

I am glad they cleared that up.

My point is this – why be obtuse? As communicators and journalists who theoretically are pledged to speak simply and accurately, why not be forthright and say this is more efficient from an economic base. The problem many people – including me – is that we read quotes like these which feel massaged – which read as saccharin, false or phony – which fail to be credulous… and because of that, we begin to feel a lack of trust, a loss of trust.

The real question is – and this has nothing to do with ABC – when did we lose our way in the world with truth? When did we decide to use words as shields for what we really don’t want to say? When did spin, manipulation and verbosity become preferable to just plain old speech?

And why does it continue – even when so many of us – maybe you – really see through it? My posting, while admittedly feeble, is my way of saying – “Caught ya! I accept your decision, but I don’t buy your words.”

A Nifty Interactive Feature on the History of US Newspapers

Take a look: A terrific interactive feature on US newspapers.

Interactive map based on Library of Congress holdings and records.
You can move forward year by year (laborious) or advance the
interpretative panels on the right side (by era or decade).
You can move the map north, south, east or west.
You can zoom in on a city or area.
You can sort by language.
You can sort by publication frequency.
You can look at a detail list of newspapers on the bottom right for any city.

Thanks to my friend RA for sharing this.

Jet Blue – Brilliant

Judging by the soaring mentions of Facebook and Twitter alone Jet Blue has scored big on its Car-megeddon promotion offering four dollar flights between Long Beach and Burbank California this weekend.

Offering just 2 flights in each direction per day this is hardly disruptive to their schedule nor will it successfully transport a significant number of people, but just wait until local stations cover each end of the inaugural flight – just wait till some enterprising network reporter does a ride along.  You can’t add up the amount of free promotion on multiple platforms.  A little creativity at the airline or agency will be paying major dividends in the public’s mind share.  And – just to note their strategic view – by offering this on Wednesday they pretty much guarantee three days of run-up pre-publicity plus the weekend itself.

Why is this grist for a media column?  Because when a company does it right – manages an event – grabs the headline and manages the story – it’s worth a tip-of-the -hat.

ABC Rains Money

Paying for interviews is against network standards but there is nothing prohibiting payments for licensing rights and other perks paid to news sources and potential interviewees.  The latest? A two-hundred thousand dollar ($200,000.00) payment to Casey Anthony!   It isn’t new – it happened as recently as last night (Sunday)with a six figure deal with Jaycee Dugard and her publisher for a ‘first-look’ at her story.  It has happened over many years – and each network is guilty of doing it, although ABC and NBC have been in a more financially secure position reportedly to be more lavish in their offers.

And don’t think that money only flows to the victims or good guys in such stories.  Two networks were in a fierce bidding war for the songbook of Phillip Garrido – Dugard’s admitted captor and rapist – shortly after the story broke.  Attorneys representing a friend of Mr. Garrido received six figure offerings for his songs which included lurid details of a cross country sex odyssey and other perversions.

The audience doesn’t seem to see a difference between paying for news or paying for access.  In a  celebrity driven world it seems as if we have become accustomed to the habit of stars and news makers wanting to be compensated for their first hand stories.  Networks have been more than obliging in paying sums for what guarantees them the right to brand the interview an “exclusive”.  But does all this loot change the story – does more money make it ever so much more necessary to add an adjective or color the telling of a story in a particular way to make it seem worth the cash?  One cannot demand top dollar and then disappoint the paymaster.  It wouldn’t be good for business, especially when that is show business.

It may be good for business but it is bad for ethics, and there’s just no way around that.

Paying for News Interviews – is it ethical or just another example of: it’s not personal it’s business?

Paying for interviews? Rewarding executives or news makers or personalities for their bon mots?

Not in the old days – not when news wasn’t expected to make money – not before corporate ownership took hold and made news divisions responsible for their bottom line and turning a profit. But now, in the wild west of media frenzies thanks to networks, tabloids and scandal sheets, it’s anything goes – and the highest bidder may win, regardless of the terms or conditions associated with the interviewees’ demand.

This For Instant Ratings, Interviews With a Checkbook in a recent New York Times received very little attention, or so it seemed to me. I would have expected, maybe just hoped, for more attention to be paid to the consequences.

Once upon a time people appeared on media because it was truly an opportunity to reach a mass audience. Now thanks to a plethora of media there’s little doubt that any one can get attention, some times far too much or unwarranted attention.

Paying for interviews – or rather for access is not new. The Times piece makes it seem as if it is a recent development… it has existed for years – prime time programs have done it, programs with the most prominent of news anchors have done it. A wink and a nod and money is paid for family photos or archive material in the thin guise that this is the cover for what will become a guaranteed interview with the personality too.

It can be paid to the prospective interviewees, or it may come in the form of lavish wining and dining for friends or families. It happened during the Koby Bryant case, for John Mark Karr who confessed to the Jon Benet Ramsey killing, even to people associated with Phil Garrido who recently plead guilty to the kidnapping and rape of Jaycee Dugard. It’s just not new. And it feels skanky to do it – even when under the direct instructions of senior news managers in New York.

There are so many questions – if you pay, will some one be more forthcoming? If you pay too little, will they hold back? If you pay for one media does that count if some one else pays more for a different platform? Does payment change their story – are they more likely to juice it up to hike the price, or claim to know more than they really do — but money makes them be bold, even to the point of lying?

News divisions once had a policy that prohibited paying any one for a news story. That existed as a fire wall within news, but was not as rigid for prime time magazines or the morning shows which at some networks are produced by the entertainment divisions. Times have changed. Networks demand all programs produce a profit. And now news figures – even temporary news headliners – are sought after as exclusives. They may or may not have much to say – they may not even offer much to discourse or common knowledge – but they command payments just to speak. I don’t feel good about a lot of this whatsoever.