Paying for interviews is against network standards but there is nothing prohibiting payments for licensing rights and other perks paid to news sources and potential interviewees. The latest? A two-hundred thousand dollar ($200,000.00) payment to Casey Anthony! It isn’t new – it happened as recently as last night (Sunday)with a six figure deal with Jaycee Dugard and her publisher for a ‘first-look’ at her story. It has happened over many years – and each network is guilty of doing it, although ABC and NBC have been in a more financially secure position reportedly to be more lavish in their offers.
And don’t think that money only flows to the victims or good guys in such stories. Two networks were in a fierce bidding war for the songbook of Phillip Garrido – Dugard’s admitted captor and rapist – shortly after the story broke. Attorneys representing a friend of Mr. Garrido received six figure offerings for his songs which included lurid details of a cross country sex odyssey and other perversions.
The audience doesn’t seem to see a difference between paying for news or paying for access. In a celebrity driven world it seems as if we have become accustomed to the habit of stars and news makers wanting to be compensated for their first hand stories. Networks have been more than obliging in paying sums for what guarantees them the right to brand the interview an “exclusive”. But does all this loot change the story – does more money make it ever so much more necessary to add an adjective or color the telling of a story in a particular way to make it seem worth the cash? One cannot demand top dollar and then disappoint the paymaster. It wouldn’t be good for business, especially when that is show business.
It may be good for business but it is bad for ethics, and there’s just no way around that.