The announcement that The New York Times and Washington Post will cooperate on a new platform to manager reader’s comments is no doubt a leap forward in building opinion sharing and engagement. I suggest the $3.9m price tag paid for with money from the John S. and James L. Knight Foundation however, going to do very little to advance knowledge or – as it is promoted – advance innovative journalism.

Ask any one what they think and no doubt they will be happy to tell you whether they have expertise or not or first-hand knowledge. Talk radio demonstrates this hour after hour. We have become a nation of people who want to share opinions before the full scope of a story has been reported. Frank Bruni wrote this. “We no longer have news. We have springboards for commentary. We have cues for Tweets. Something happens, and before the facts are even settled, the morals are deduced and the lessons drawn. The story is absorbed into agendas. Everyone has a preferred take on it, a particular use for it. And as one person after another posits its real significance, the discussion travels so far from what set it in motion that the truth — the knowable, verifiable truth — is left in the dust.

Here’s the point – and no, this isn’ t a tome on the need to develop alternative funding models for contemporary journalism although that is a worthy subject for future consideration. The point is simple — once upon a time and not that long ago, major global media entities paid reporters to work and live all over the world in bureaus and to report on the news and business and politics and personalities and comings and goings that went on in those locales. That investment in human intelligence and resources paid dividends in the reportage, the understanding, the depth and context of what was happening. That investment helped to assure that there would be multiple reports – with differing views and yes, sometimes opinions, but it was all first-hand knowledge. That investment helped assure that individuals anywhere in the world could see and hear and read professionally acquired news. I embrace citizen journalism. I was among the very first to introduce it along with my colleague Mitch Ratcliffe in an ill-fated and under funded experiment called correspondents.org more long before it became ‘fashionable.’ But citizen journalism is not enough by itself. And asking for readers/viewers comments – even managing them superbly – is insufficient too.

So there goes almost $4m to build a platform to aggregate, manage and distribute the thoughts of the average man… the common Joe… the guy on the street who can’t wait to tell us what he thinks… but do I care? Do you? Really? Again quoting Frank Bruni, “Grandstanding is booming as traditional news gathering struggles to survive: It’s more easily summoned, more cheaply produced. It doesn’t require opening bureaus around the country or picking up correspondents’ travel expenses or paying them for weeks on end just to dig. So it fills publications, websites and television airtime the way noodles stretch out a casserole, until we’re looking at a media meal that’s almost all Hamburger Helper and no beef.”

We can bemoan this absence of beef but we’re not investing in making a difference.

Today’s decision by a Federal court judge ordering Oracle and Google to disclose who they paid to write about their “JAVA trial” poses interesting questions about corporate media management — who pays for what to be written and what extent does that have on influence within the industry?
What would you expect that answer to be?

All Things D’s filing  Judge Orders Google and Oracle to Disclose Who They Paid to Write About Java Trial has the story quoting “Judge William Alsup, who presided over the case in the U.S. District Court for the Northern District of California, wrote in his order that he’s “concerned that the parties and/or counsel herein may have retained or paid print or Internet authors, journalists, commentators or bloggers who have and/or may publish comments on the issues in this case.”
We’ve seen purchased coverage before in terms of trade press, I’m thinking especially of the sychophants who write gushingly about the latest Apple release and who (masquerading as reporters) would leap to their feet to applaud Steve Jobs.  Other companies (Cisco’s news site) commissions articles by well-known and reputable authors — though one might assume they are not (often) going to either write nor would Cisco (or others likely) post unflattering comments, reviews, analysis or criticisms.  This is coverage purchased to put forth the issue in the most flattering light possible under the circumstances.  
It is corporate communications imitating news.  It’s a lot like Sorkin’s The Newsroom imitating real news rooms.

BP Oil was insidious in the way it aggregated media coverage during the gulf oil spill while inserting reports from its own commissioned reporters…. it did make a disclaimer but only in the tiniest of print.  It was clever – in the midst of critical news it seemed unexpected to read glowing accounts of the importance of big oil to the community and their years of service and commitment to the economy and residents.
I don’t argue that this is happening – I find it refreshing that a federal judge is concerned enough to demand a review into how pervasive it may have been during his trial.
I find Judge Alsup’s order compelling. His full order can be found here .

The Guardian (UK) has an interesting take on the fable of Three Little Pigs and how it might be covered in contemporary media. (Slow video window – wait for it to open!)

News – social media input – citizen journalism, blogs, commentators and critics all swarming – do they make for better coverage or a muddle?
In any case, it’s a short video worth more discussion.

The din of the pundits and panelists drowned out the voices of the Iowans at their caucus. Across the dial last night the networks from the big three, the cablers, even those outlying at the far reaches of the spectrum (Current TV) all relied on their experts to talk about the Iowa caucus instead of letting the natural sound play out… the drama play on.
The political coverage resembled a sports broadcast with play-by-play announcers vying for mic time with their color counterparts. It seemed to be a race for who was more clever, who had a better turn of phrase, who was more biting and quote-worthy instead of hearing the direct conversations that stemmed from the caucus. Sure that would have been b-o-r-i-n-g to network executives but it might have been more informative or illustrative of what the voters thought, instead of analysts assuring us what they thought the voters were thinking!

The coverage of the election s more about the commentators than even the politicians. Until we get to a point where we are being offered substantive sound bites in long form – more than 3 and 4 seconds of sound snippets, we are not being truly served by the media investing so much time, effort, energy and resources.

Things seem out of sorts. We have more channels and platforms of news coverage than ever before but they seem to be carbon copies of one another – short blips of sound and long form analysis of what views they wish to espouse. It just seems to be more about what the media thinks – what the media knows – than the reaction of prospective voters… how did they hear the candidates? What did they think of the positions, what did they feel, what impacted them?

With so many choices about coverage why does it seem that we have so few options as viewers?

Dick Threlkeld was a masterful writer, story teller, correspondent and a good friend of both my father during the Vietnam war and me when Dick and I both worked at CBS and ABC on the US west coast.
He was a craftsman – a wordsmith – a gentleman – a friend.

From the Associate Press

By FRAZIER MOORE
AP Television Writer
NEW YORK (AP) — Richard Threlkeld, a far-ranging and award-winning correspondent who worked for both CBS and ABC News during a long career, has been killed in a car accident, CBS said.
The 74-year-old Threlkeld died Friday morning in Amagansett, N.Y., and was pronounced dead at Southampton Hospital. He lived in nearby East Hampton.
Threlkeld spent more than 25 years at CBS News, retiring in 1998. He was a reporter, anchor and bureau chief. He covered the Persian Gulf War and the Vietnam War, the Patty Hearst kidnapping and trial, and the assassination of Robert F. Kennedy.
He worked alongside Lesley Stahl as co-anchor of “The CBS Morning News” from 1977-79, and reported for “CBS Sunday Morning” from its inception in 1979, as well as for “The CBS Evening News With Dan Rather.”
In 1981, Threlkeld decided to go to up-and-coming ABC News without fanfare and without telling CBS.
“I don’t like to horse trade. I’m not a horse,” Threlkeld told The Associated Press at the time. “After I decided ABC was the best place for me to go, it would have been wrong to make a verbal agreement and take it back to CBS to see what they could do.”
At ABC News, he served as a national correspondent for “World News Tonight.”

A new low in the war against free speech, open debate, tolerance of views other than those of our own and civility… a new example of a politician stifling debate in what appears to be an effort to prevent an embarrassment.
Steve Chabot’s (R-OH) open town hall with his constituents seems to have been so controversial that the Congressman’s staff requested police disrupt and confiscate citizen-made videos. You’ve got to watch those taxpayers – those interested citizens – those just plain folk-who-no-doubt-have-turned-terrorsist-agents lest they do something really radical like post a video on youtube.com.

It is simply difficult to image what was so threatening to the Congressman that it was worth the fuss and furor of requesting police intervention. It is also mystifying why the police felt compelled to step in where there was no overt or even apparent threat to civil order.

This has the same big-brother feel of overt-over reaction. It raises the question, didn’t we fight a revolution against the British for their same Draconian tactics limiting free speech, open assembly and the right to protest? Are some of us – perhaps among them elected officials – forgetting our own history and roots?

How many of us have been stopped, hassled and at times subjected to a Torquemada inquisition over taking pictures of the exterior of a Federal Building?

A Federal Court has ruled the public may make pictures and Homeland Security has changed the rules instructing their security officers not to prohibit or infringe on the public’s right.

Worth printing and having as part of your kit.

A longer version appears here.