Today’s decision by a Federal court judge ordering Oracle and Google to disclose who they paid to write about their “JAVA trial” poses interesting questions about corporate media management — who pays for what to be written and what extent does that have on influence within the industry?
What would you expect that answer to be?

All Things D’s filing  Judge Orders Google and Oracle to Disclose Who They Paid to Write About Java Trial has the story quoting “Judge William Alsup, who presided over the case in the U.S. District Court for the Northern District of California, wrote in his order that he’s “concerned that the parties and/or counsel herein may have retained or paid print or Internet authors, journalists, commentators or bloggers who have and/or may publish comments on the issues in this case.”
We’ve seen purchased coverage before in terms of trade press, I’m thinking especially of the sychophants who write gushingly about the latest Apple release and who (masquerading as reporters) would leap to their feet to applaud Steve Jobs.  Other companies (Cisco’s news site) commissions articles by well-known and reputable authors — though one might assume they are not (often) going to either write nor would Cisco (or others likely) post unflattering comments, reviews, analysis or criticisms.  This is coverage purchased to put forth the issue in the most flattering light possible under the circumstances.  
It is corporate communications imitating news.  It’s a lot like Sorkin’s The Newsroom imitating real news rooms.

BP Oil was insidious in the way it aggregated media coverage during the gulf oil spill while inserting reports from its own commissioned reporters…. it did make a disclaimer but only in the tiniest of print.  It was clever – in the midst of critical news it seemed unexpected to read glowing accounts of the importance of big oil to the community and their years of service and commitment to the economy and residents.
I don’t argue that this is happening – I find it refreshing that a federal judge is concerned enough to demand a review into how pervasive it may have been during his trial.
I find Judge Alsup’s order compelling. His full order can be found here .

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A letter appearing in today’s NY Times prompts my response – Good Riddance.
The letter:
Why I Decided Against a Career in Journalism
To the Editor:

Re “Journalism’s Misdeeds Get a Glance in the Mirror,” by David Carr (The Media Equation column, July 30):
After holding top positions on my college newspaper for the last three years, I recently decided not to pursue a career in journalism. Coincidentally, Mr. Carr’s examination of the public’s lost confidence in the news media shares some of my rationale.
While he rightly criticizes the journalists in the phone-hacking scandal, he explains that they succumbed to the pressures of cutthroat competition and ruthless profit motives.
In many ways, these journalists reacted to the demands of the consumers of their reporting: a public infatuated with the private lives of celebrities and the sordid details of their gossip, infidelities and failings. Readers, too, share some culpability for driving reporters down such a contemptible path, through their continued subscriptions and consumption of those dubious tabloids.
Perhaps when the media replace supplying the guilty pleasures of their readers with the ethical pursuit of the truth, then journalism will be the right field for me.

JAMES R. SIMMONS Jr.

I offer this response:

Dear Mr. Simmons,
I wish you well in whatever endeavor you choose and congratulate you on your decision not to pursue a career in journalism.  Obviously you dont have the fire-in-the-belly to really succeed in this field which will require creativity, stamina, perseverance, and commitment.  Forgive me, but as someone who has worked and succeeded for more than 40 years as a journalist I’d conclude from your letter that you dont seem to have the gumption.
Yes there are admittedly many troubling things about our field – corporate ownership, a troubling economy, business models which are in flux.  Sure we’re making mistakes – we tend to see things too often in terms of scorecards – who’s leading, what’s trending, what’s the latest (even when there is little that’s new or changed).  Too often it seems we hype rather than just report.  All true.
We reduce even the more complicate social issues to short and often too simple vignettes, as if that does justice to the issue.  Network news stories are pitifully abbreviated; print lines and newspaper sections are often embarrassingly thin, compared to what many of us remember only a few years ago.  
New models of news, including many of the services aimed at college-aged students such as yourself are thin on substance and too-hip-for-their-own good.  New programs that feature scandal and celebrity over substance are not what I find much favor with — but trends come and go and change is always part of the equation.  Some times it requires more patience as change – including audience’s tastes – adapt.  Yes, there have been mistakes – and there are also corrections.  I suppose if you want to toss blame maybe we ought to include an education system that seems content not to teach civics or citizenship much less create an awareness or sufficient appreciation of the integral role we should responsibly play in society.
Yes Mr. Simmons there is much that is wrong but if you don’t have the stomach to be part of the solution then I am glad that you have decided to pursue a career elsewhere.  To me Sir it is better that you have been culled from the pack lest readers/audiences, including me, become saddled by your bemoaning and wailing.
Perhaps you might follow a career in  politics?  Or business? Surely there is nothing too challenging or wrong about those fields, or is there? 

Sincerely,

Peter Shaplen

A letter appearing in today’s NY Times prompts my response – Good Riddance.
The letter:
Why I Decided Against a Career in Journalism
To the Editor:

Re “Journalism’s Misdeeds Get a Glance in the Mirror,” by David Carr (The Media Equation column, July 30):
After holding top positions on my college newspaper for the last three years, I recently decided not to pursue a career in journalism. Coincidentally, Mr. Carr’s examination of the public’s lost confidence in the news media shares some of my rationale.
While he rightly criticizes the journalists in the phone-hacking scandal, he explains that they succumbed to the pressures of cutthroat competition and ruthless profit motives.
In many ways, these journalists reacted to the demands of the consumers of their reporting: a public infatuated with the private lives of celebrities and the sordid details of their gossip, infidelities and failings. Readers, too, share some culpability for driving reporters down such a contemptible path, through their continued subscriptions and consumption of those dubious tabloids.
Perhaps when the media replace supplying the guilty pleasures of their readers with the ethical pursuit of the truth, then journalism will be the right field for me.

JAMES R. SIMMONS Jr.

I offer this response:

Dear Mr. Simmons,
I wish you well in whatever endeavor you choose and congratulate you on your decision not to pursue a career in journalism.  Obviously you dont have the fire-in-the-belly to really succeed in this field which will require creativity, stamina, perseverance, and commitment.  Forgive me, but as someone who has worked and succeeded for more than 40 years as a journalist I’d conclude from your letter that you dont seem to have the gumption.
Yes there are admittedly many troubling things about our field – corporate ownership, a troubling economy, business models which are in flux.  Sure we’re making mistakes – we tend to see things too often in terms of scorecards – who’s leading, what’s trending, what’s the latest (even when there is little that’s new or changed).  Too often it seems we hype rather than just report.  All true.
We reduce even the more complicate social issues to short and often too simple vignettes, as if that does justice to the issue.  Network news stories are pitifully abbreviated; print lines and newspaper sections are often embarrassingly thin, compared to what many of us remember only a few years ago.  
New models of news, including many of the services aimed at college-aged students such as yourself are thin on substance and too-hip-for-their-own good.  New programs that feature scandal and celebrity over substance are not what I find much favor with — but trends come and go and change is always part of the equation.  Some times it requires more patience as change – including audience’s tastes – adapt.  Yes, there have been mistakes – and there are also corrections.  I suppose if you want to toss blame maybe we ought to include an education system that seems content not to teach civics or citizenship much less create an awareness or sufficient appreciation of the integral role we should responsibly play in society.
Yes Mr. Simmons there is much that is wrong but if you don’t have the stomach to be part of the solution then I am glad that you have decided to pursue a career elsewhere.  To me Sir it is better that you have been culled you from the pack lest readers/audiences, including me, become saddled by your bemoaning and wailing.
Perhaps you might follow a career in  politics?  Or business? Surely there is nothing too challenging or wrong about those fields, or is there? 

Sincerely,

Peter Shaplen