Arguably the war in Afghanistan drones on into its ninth year with continuing Draconian consequences including the loss of lives (US & Coalition troops and Afghan citizens), a negative effect on US interests and reputation abroad and devastating impact on our national budget, among others. And yet, no one (including, especially the media) seems to pay much attention.
The Project for Excellence in Journalism reported that just 4% of news coverage this year focused on the war and that’s down from the year before when it was a whopping 5%. According to Afghan War Just a Slice of US Coverage this week, the war just does not merit much editorial interest or coverage. Is that because the media finds the war uninteresting? Difficult to cover? Or is it the impression and/or understanding that the audience doesn’t much care for the story, so why cover something distasteful that’s apt to turn viewers off? Or, all of the above?
Thinking back to Vietnam when there were thousands of reporters from all over the world covering that war, daily papers and multiple wire services were filled with incisive and comprehensive coverage. Nightly newscasts featured competitive stories. Names like Saigon, Da Nang, Hue, Cam Ranh Bay, Pleiku and so many others were widely known – heard frequently in coverage and by datelines – and discussed. But what of names, places and coverage from Afghanistan? After Kabul what names do come to mind? And could many (any) of us find them on a map?
Whose fault is that? Is it the media? There are fewer than a handful of reporters in country. Is that because of diminished interest, reduced news budgets? The difficulty (near impossibility) of getting around without the assistance and escort of the US or coalition military? All of the above? But wouldn’t we be better served by more coverage – not just that which is approved by US military and diplomatic handlers?
From the Times’ story, “The low levels of coverage reflect the limitations on news-gathering budgets and, some say, low levels of interest in the war among the public. About a quarter of Americans follow news about Afghanistan closely, according to recent surveys by the Pew Research Center for the People and the Press.
“Inside the United States, you’ve got audiences that are beginning to suffer from war fatigue,” said Tony Maddox, who oversees international coverage for CNN.”
Competition among journalists in Vietnam as well as the wider range of published, conflicting and divergent viewpoints did contribute to the divisive nature of that war as well as to its ultimate peace.
The current crop of Afghan stories – according to what was published in the Times – seems to focus on whether the war is in fact winnable? A fair question – an obvious one at the end of the year and prior to the upcoming new Congress and State of the Union.
But – from a media standpoint – and a critical one – how is it that a war which is sucking resources at an appalling rate only merits 4% of the annual news coverage to begin with? Incidentally this isn’t just the fault of the media, for whatever our many sins might be, we have also become victims of the business culture which seeks to please audiences by giving them news they want, news they will be entertained by – not necessarily the news they need to make sober, serious and informed decisions. Afghan news is deemed to be unpopular unpleasant – it’s certainly foreign – and to be discriminatory or bigoted it is about people and a country we don’t generally think very highly of! There, I said it. From a media management standpoint – though they may not want to admit it – if honest they’d say their audiences don’t understand these people – don’t relate to these people – and don’t believe that our being in country is going to make much of (if any) reasonable difference. We’re marking time until the body county, blood-letting and money loss is so unsupportable that we’ll skulk out having declared a win, proudly asserting we had established a toe hold for democracy and proclaiming a peace. Whatever the hell that will look like.
The real question is this – from a media standpoint – 4%. Is that the best we can do? Is that a measure of how little we really care – and its failing Y2Y.
So as we enter 2011 let’s watch for stories with more bang-bang than politics. And stories about Presidential visits – 3 hours at an US air base – instead of a texture piece on the complexities of the Afghan government. And let’s not minimize the panache of visiting news anchors – Beauties in Bush Jackets – who visit from time to time to do their own ‘in-depth’ personal reporting conducted from the safety of US military escorts. This isn’t reporting. This is white wash. We deserve better… we don’t want to pay for it, we don’t want to be bothered by tough reporting and serious questions… and so instead we wait for Beltway pontificators to fill in what we don’t get from the field — offering platitudes and opinion instead of reportage. It is however a poor alternative for the real thing.
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