Is doing enough actually enough?

Joshua-Michéle Ross who writes a nifty column Opposable Planets on social media has written Be Committed but Not Attached offering a phrase “be committed to the work that you do, the purpose you have, the intentions and integrity of your actions. Don’t be too attached to the results.”

I’ve been pondering this for the last few days.

Applied to the work: media – especially the challenged world of multimedia communications today – is just being committed enough? In times of tumult – of change – of business challenges while one cannot live daily on the edge, doesn’t one have to be committed to results? Is there any other way that is as rewarding?