Who’s on Twitter? This data will scare the bejessus out of some of my corporate clients

Quoting Media Bistro reprinting All Twitter, “The anatomy of a Twitter user is interesting stuff: he’s male, between 18 and 29, Hispanic, and lives in an urban area. At least, that’s according to the latest Twitter infographic from FlowTown.”

It continues, “And the type of information that Twitter users are sharing might surprise some people as well. Personal updates are the most-shared pieces of information on Twitter, followed by work updates. The least popular thing to share on Twitter? Your location.”

The article features a graphic illustrating users and usage too.

But my point is – if the most interesting thing to Tweet is one’s location, then it doesn’t say much about content, editorial direction or much that portends to be informational or substantial. If social media is reduced to location, location and location, then it would seem to be of limited, lasting value. I don’t think that’s the case, but it does support the contention that Twitter is like the pet rock

Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management. View all posts by Peter Shaplen Productions