PASTEURIZING MEDIA

Countering “media fallout”

{{This was written by my friend, teacher, and colleague Marty Perlmutter and first appeared on his substack today.It is thought provoking, and I felt worth sharing

Marshall McLuhan had a central idea he termed “media fallout.” He knew the only way to avoid the mind-manipulation of media was awareness of how these modes of consciousness envelopment work on our brains. In the absence of awareness, you have media fallout. He explained this to advertising and broadcast executives of the time — half a century ago. He said that he felt a lot like Louis Pasteur in 1860. He was aware of pervasive and invisible forces that caused disease and spread infection. But all around were individuals, doctors along with patients, oblivious to imperceptible but all-too-real microbes that were killing them.

To become conscious of how balkanized, corrupted, disinforming and ever-more-pathetic media are shaping our minds and behaviors requires a quantum leap in awareness of invisible forces. Sinclair Broadcasting and Fox News are the easiest of the “cavorting beasties” (as the inventor of the microscope termed single-cell organisms) to detect, and begin to disinfect. Social media, fragmented attention, cell phone dopamine addiction — these will take more time to elucidate and defang.

Our plight seems more fraught than simply entertaining ourselves to death. As McLuhan taught, what we’re not aware of will have its way with our delicate cerebra. A lot of what we’re dealing with now barely makes it to the cortex. This is the age of the medulla oblongata, the brain stem where fear and rage abide. While we are distracted, addicted, disinformed and terrorized, what hope is there that we’ll grok how this enveloping miasma operates?

Another teaching gives me hope. A peerless penetrator of the loom of passions and persuasions, Friedrich Nietzsche, taught, “Understanding stops action.” When you comprehend how something triggers you, when you grasp the roots of your convictions, there’s no heat, no drive to act. There is only a tranquility that passeth manipulation.

So spread the word: Cavorting beasties are abroad in the land. We cannot see or sense this stuff til we surface the mechanisms by which they reach into us. By slowly becoming aware of how these forces massage our senses, impact our feeling and thinking, we can disabuse ourselves of thralldom and become, truly and at last, free.

Vigilantism Against the Media… Maybe the media should correct the narrative?

The recent attack on a news reporter in Colorado by a man screaming epithets at him for not appearing to be a white, Anglo-Saxon American really should not surprise anyone.

What’s perhaps more surprising is how these racial or ethnic attacks have been perpetuated (and tolerated?) in this burgeoning era of “I hate anyone who doesn’t agree with or look like me.” When did Trump’s America become a battlecry for racial hate?

What prompts anyone to think they are doing a civilized act by randomly chasing another human being and beating them for their looks or a presumption of their inherent evil? Who gets to decide this? What sort of person animal has that chutzpah?

We can wring our hands over recent political diatribes glorifying vigilantism. We can decry bravado which promotes the superiority of some and the inferiority of others whom we dislike (or fear), but when did vigilantism become acceptable?

The media is the fall guy for a host of problems, real and manufactured. The media is allowing itself to be pilloried. The adults (owners, publishers, editors, statesmen) in the media must speak up as influencers, critically and urgently to set the record straight about the generally outstanding job being performed every day.

Audiences must not be allowed to randomly assume or equate cable talk-TV with responsible reporting; audiences must be corrected when they make assumptions or fall for a diet of propaganda; knowledge stems from bonafide news (sourced, double-checked, and most important of all: presented without emotion or adverbs). Noise is not to be confused with “news.”

At least that is what I believe and taught my students.

A media double standard or is ISIS a name too juicy to omit?

Once upon a time not so long ago, crime victims and their perpetrators were routinely headlined and included in the narrative of news stories.

Then, in a more sensitive and enlightened decision, many in the media decided not to name victims of sexual assault, or molestation, among other crimes to protect what might remain of their privacy. The same rule of not naming juveniles remains a standard.

So why is the perpetrator of the horrific crime in New Orleans being bantered about with his association with ISIS?

Isn’t that connection and publicity precisely what he was seeking? Isn’t that why he chose to attack a public place instead of harming his own family?

If the decision is not to name individuals to deprive them of their notoriety, an argument could be made to repeatedly or redundantly decline to trumpet ISIS in conjunction with the horrific events in New Orleans.

His association (no name needed as we all know the subject of this story can be found in a web search) is a legitimate fact worthy of being included for the record. Once, maybe twice. But I get a feeling of almost glee in the intonation of some anchors who nod soberly as they do more for propaganda than any soldiers of ISIS might ever hope for.

Just a thought… Moderation can be a good thing, and editorial judgment can be too.

Tariffs, Talk, Trump – Trying to Determine Truths in Trade

Two recent stories on the effect of impending Chinese tariffs paint very different pictures. Two complimenting stories offer better depth.

Today’s anecdotal-led NYT story “Trump’s Tariffs Helped Northern Vietnam Boom Like Never Before. What Now?” strikes a note of cautious optimism for the Vietnamese economy based on an anticipated surge in production to avoid tariffs.

Monday’s more analytical China Global South Project’s “Sorry, Vietnam is NOT Going to Be the “Next China” presents a more sober view. Bylined by Eric Olander is the proposition that the US policy-making community’s expectation that Vietnam will emerge as the next China is delusional. Even with the best US intentions, ‘friend-shoring’ won’t cut the Chinese Goliath out of the tariff-trade equation.

Olander’s argument is that Vietnam’s unemployment rate is just 2.27% limiting the number of available workers. He writes VN doesn’t have either the supply chain or logistics network required to replace China and what’s more, so many of the raw materials used by Vietnamese manufacturing come from its northern neighbor.

Damien Cave’s Times story is more encompassing than Olander’s succinct analysis, but both are well-worth reading to gain a far deeper understanding among the hype, hope, and reality and to appreciate the complex global implications.

Noteworthy in the media

To all of my students still interested in improving their skills of interviewing, two pieces on today’s (12.15.24) CBS Sunday Morning are a master’s class.

The first from David Martin in a profile of Defense Secretary Lloyd Austin and the second from Tracy Smith in an assessment of the talent of Nicole Kidman are well worth studying.

The reporter’s innate curiosity, authenticity, poise and focus are all to be emulated. The structure of their questions, their brevity and insight are noteworthy.

Even their on camera questions, bridges, and cutaways are executed so very well.

https://www.cbsnews.com/sunday-morning/

Investing in technology instead of human assets is bad for news and the public

LATimes owner Patrick Soon-Shiong has revealed and boasted about his plans to add a button to check the bias of articles written for his newspaper.
https://www.hollywoodreporter.com/business/business-news/los-angeles-times-owner-bias-meter-1236078458/


I’m confused…. Isn’t it the inherent role of media to present both sides of a story?
Isn’t that what journalists – trained and educated and practiced journalists – already do?

Soon-Shiong is admitting that he doesn’t trust the reporters on his payroll to present the news. Huh? What a revelation! He’s willingly paying people he thinks aren’t doing their jobs!
Have we reached a new depth of corporate insanity?


I see an even greater danger in aggregating viewpoints from AI, which hardly can distinguish truth from hallucinations itself, posting amendments or corrections to a story from cyberspace. This isn’t balance but risks making more noise and confusion… This risks perpetuating a universe of ‘alternative facts.’ Once upon a time, those of us in television news would decry an audience who believed anything they saw when the set box lights flickered. Relying on a bias meter seems equally preposterous.


Methinks his money might be better spent investing in the paper with more reporters and editors and less reliance in a faux technological solution.

Social Media Gone Vile

Early Friday the profession of the media lost one of it’s finest craftsman when former ABC and CBS correspondent Richard Threlkeld was killed in a traffic accident on Long Island, New York. The local paper Newsday filed a picture along with their story Richard Threlkeld, former CBS newsman killed in crash and that has unleased a cascade of comments taking issue with bumper stickers on Threlkeld’s car – labeling him part of the ‘liberal”, “biased”, an “Obama supporter” and member of the “lametsream” media. Inaccurate since the title of the article described Threlkeld as a ‘former” newsman… no longer in the profession and free to advocate for any position he might choose.

But the question that is more appalling, and frightening, is what is it – even in death – that makes people feel that social media is a forum for invective — even it seems about some one they don’t know personally? What is it about the anger that seems to exist, just simmering at the surface of too many people’s daily lives? What did happen to all those cries for greater civility following the Tucson shooting of Rep. Gifford just a year ago.

Or, just as challenging, what is it about the media that seems to have raised such hatred, distrust and anger among some consumers? Obviously those who made these insulting and personal remarks are consumers of media – they read the Newsday article and then felt perfectly OK to make judgments about the victim.

The ability to make comments is of course protected free speech. But the anger, the rush to judgment, the inappropriateness of the timing of these comments gives me pause.

Veteran Correspondent Richard Threlkeld – RIP

Dick Threlkeld was a masterful writer, story teller, correspondent and a good friend of both my father during the Vietnam war and me when Dick and I both worked at CBS and ABC on the US west coast.
He was a craftsman – a wordsmith – a gentleman – a friend.

From the Associate Press

By FRAZIER MOORE
AP Television Writer
NEW YORK (AP) — Richard Threlkeld, a far-ranging and award-winning correspondent who worked for both CBS and ABC News during a long career, has been killed in a car accident, CBS said.
The 74-year-old Threlkeld died Friday morning in Amagansett, N.Y., and was pronounced dead at Southampton Hospital. He lived in nearby East Hampton.
Threlkeld spent more than 25 years at CBS News, retiring in 1998. He was a reporter, anchor and bureau chief. He covered the Persian Gulf War and the Vietnam War, the Patty Hearst kidnapping and trial, and the assassination of Robert F. Kennedy.
He worked alongside Lesley Stahl as co-anchor of “The CBS Morning News” from 1977-79, and reported for “CBS Sunday Morning” from its inception in 1979, as well as for “The CBS Evening News With Dan Rather.”
In 1981, Threlkeld decided to go to up-and-coming ABC News without fanfare and without telling CBS.
“I don’t like to horse trade. I’m not a horse,” Threlkeld told The Associated Press at the time. “After I decided ABC was the best place for me to go, it would have been wrong to make a verbal agreement and take it back to CBS to see what they could do.”
At ABC News, he served as a national correspondent for “World News Tonight.”

Real news doesn’t include nipple slips

Once upon a time when news was not a commodity and what was editorially selected for print or broadcast was of the most pressing nature so that it deserved reporting, there were fewer stories about incidental nudity or wardrobe malfunctions.

But Nicki Minaj Nip Slip During “Good Morning America” today this has become news… It doesn’t matter which network – or how it happened – or if it was incidental or accidental. This is now grist for the content wheel. And it is, forgive me, awfully superficial stuff.

And here is a worthy-to-be-remembered apologetic quote using the term “regrettably.” From TV Newser, “ABC News spokesman Jeffrey Schneider, “Although we had a five-second delay in place, the live East Coast feed of the concert regrettably included certain fleeting images of the performer that were taken out of later feeds in other time zones. We are sorry that this occurred.”

And then – adding this, again from TV Newser, “TMZ spoke with the Parents Television Council: “For the umpteenth time in recent memory a morning news show has included inappropriate content for children and families.” It prompts me to ask — the “umpteenth time”? Did I miss so many of the others? How can they be so carried away with hyperbole – “the umpteenth time”? I guess we should ask for their list (Hah!) – or maybe just watch morning news more carefully.

Maybe this is just a Saturday story… but here’s the point. Until you can put a smoking gun in the hands of the ABC producers and prove they intended this to happen, which I don’t think is even remotely reasonable, can’t we just move on? Is this a worthy-to-be-reported story?

It would seem that there are are more editorially worthwhile things to discuss. My argument here is: this isn’t news. It isn’t fashion. It seems at best to be an isolated and fleeting screw up.

Content matters – this even isn’t worthy. Even by ranting I have given it undue prominence. I guess I just wanted to make a clean breast of how I felt.

Perverse and Perverted – Networks in Bidding War for Casey’s Story

That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

It’s been going on since before the verdict but now the bidding war for Casey Anthony’s story has gone big time with attorneys holed up in pricey New York hotels as they negotiate Casey for her licensing rights. That’s right – network’s don’t pay for interviews so instead they offer lavish treatment and buy the rights to photographs and other family memorabilia; it’s called the licensing rights for everything surrounding her actual tell-all tale. Payola by any other name is still wrong.

Postings in social media on this are colorful ranging from outrage and revulsion to snide comments about the ethics (or lack thereof) involved in even considering buying her story, much less rewarding her. None of this is new. None is shocking. It is what tabloids and quick-books have made fortunes on over the years. The networks should not be blamed – they are selling a product and need to corner an ever shrinking piece of the viewer’s loyalty. Sadly this is being done under the banner of news, but that seems to cause few any pain or difficulty.

Meanwhile – Casey may be in Palm Springs according to some… while cross country her lawyers are no doubt turning up the heat in their bidding war… and the weatherman said it was going to be a scorcher in New York today. No doubt.