communications

Is doing enough actually enough?

Joshua-Michéle Ross who writes a nifty column Opposable Planets on social media has written Be Committed but Not Attached offering a phrase “be committed to the work that you do, the purpose you have, the intentions and integrity of your actions. Don’t be too attached to the results.”

I’ve been pondering this for the last few days.

Applied to the work: media – especially the challenged world of multimedia communications today – is just being committed enough? In times of tumult – of change – of business challenges while one cannot live daily on the edge, doesn’t one have to be committed to results? Is there any other way that is as rewarding?

20% of the audience is gone in the first 10 seconds

20% of the audience clicks OFF a video in the first 10 seconds; 40% is gone at 1 minute and 60% has tuned out at the minute thirty mark.
Distressing?
I think this is a near fatal blow in recognizing audiences don’t even give many programs a chance before they’re clicked off. For corporate clients… for news producers… for any one who produces content this is a sad set of numbers produced by Benchmarking Viewer Abandonment in Online Video which “looked at how viewers watched and ultimately abandoned over 40 million unique video clips, which, in aggregate, have received nearly 7 billion views.”

Blink taught us people make judgments about one another in the first 3 seconds of a conversation, but even at 10 seconds this study gives me little reason for optimism. What does this say for our concentrations? What does this say for our quick-trigger response about what interests us, or what we want to give time to, invest ourselves in?
For clients who produce videos in the hope of delivering messages this will be positively frightening. For my students who flit about from story to story with little regard for depth or concentration, this just gives weight to their argument that if a piece isn’t interesting (quickly) they just wont watch it at all.

10 seconds is hardly justification for ignorance.

The whole world is in a terrible state of crisis, and we dont hear much about it.

The foreign correspondent has become a casualty of the economy. The days of the dashing foreign correspondent, trench-coated and adorned on top with a fedora are long-gone.

Newspapers which prided themselves on their overseas commitment and the breadth and depth of their coverage have long since shuttered their news bureaux overseas. So too have networks preferring to import pictures of breaking stories to London to be voiced there before being re-transmitted to New York.

So what’s lost? The foreign correspondent is dead. Long live the foreign correspondent piece in today’s Guardian by Timothy Garton Ash is a thoughtful, insightful view as to what’s lost when we no longer care (or are willing to pay) to find the news ourselves.

His closing graphs, “For all my experience cries out to me: there is nothing to compare with being there. However many thousands of fantastic clips, blogs and online transcripts you have, there is nothing to compare with being there…

The unique value added by the 20th-century foreign correspondent consisted, at best, in the combination in one person’s experience over time, the considered throughput in a single mind and sensibility, of all three elements: witnessing, deciphering, interpreting. If we can somehow preserve that, in the journalism of our day, then we may yet achieve both more and better foreign news.”

The Guardian story is worth a look…not so much because it breaks a headline about the dearth of competent foreign journalism as much as it is a reminder of what we have lost… and to think about the consequences of our ignorance, a lack of awareness or interpretive appreciation and an absence of understanding.

In 1924 Sean O’Casey ended Juno & the Paycock with the admonition “”th’ whole worl’s in a terrible state o’ chassis”. Never did it seem that was more true than today.

Long live the foreign correspondent.

WikiLeaks – media or messenger?

A friend asked for my thoughts about the WikiLeaks story based on diplomatic cables… what the NYTimes currently explains is a (treasure) trove of documents offering perspective on US allies and enemies.

I responded: Troubled… I worry that (what appears to be) an indiscriminate use of Freedom of Information Act requests (FOIAs) is abusive and not journalism. It is troubling that regurgitating huge amounts of data without the legwork invested by and associated with solid reporting masquerades as journalism and contemporary media. I think it does a disservice to all true journalists. Good reporting is less about volume and more about substance, perspective and context, and that does not appear to be reflected here.

My friend and colleague, Sharon Stevenson, now an ex-pat who offers a particularly excellent eye on the media, wrote: “To the editors of the unsigned “A Note to Readers: The Decision to Publish Diplomatic Documents” of Nov. 28, 2010:
I’m wondering if stating that “…it would be presumptuous to conclude that Americans have no right to know what is being done in their name,” means you are saying that the government should therefore have no right to secrecy about any communication or deliberation. Because that’s exactly what that statement implies. Do you really mean that we the public should have the right to know everything that is done or said “in our name” by government?
If that is so, then I must as an American journalist of thirty years ask if you are advocating that the government should fail, i.e. lose all power to negotiate, lose all power to react to possible threats, lose all power to be considered an ally since all those actions normally have some aspect of secrecy or confidentiality involved?
By not condemning, or questioning at the least, the wholesale dump of cables and in fact enjoying the fruits of readership by their publication, not as part of stories generated by decisions of reporters and their editors to pursue information, but as part of the illegal stealing of lawfully classified secret documents, you are in fact encouraging more of the same illegal thefts of government information and making a mockery of “freedom of the press.”
You are not recognizing that the Freedom Of Information Act (FOIA) exists for this purpose to make it possible for legitimate members of the media to get the documents they need to better help the public exercise their franchise, the main reason for freedom of the press in the first place, i.e., for the public to be able to cast an intelligent, well-informed vote.
As much as I have admired and certainly daily read the NYTimes, your reputation for me is now sullied, smirched, dirty, and your actions show you are putting monetary gain ahead of the rule of law and the welfare of the nation.
To help you remain consistent, I hope that from now on the NY Times will record and publish all meetings at the top executive levels of the paper and require reporters to videotape their interviews with all sources and put them on YouTube. Because after all, isn’t it presumptuous to conclude that subscribed American readers have no right to know what is really behind the investigative stories which form the bedrock of your freedom of press?”

The questions posed by this (to me) is that there may be less and less definition between news and text/words. Words become jumbles; thoughts become less important to the absolute volume of content.
The absence of real reporting from so many world capitals makes this all the more alarming. As news organizations have retrenched in the new world economics there are fewer feet on the ground and eyes balls on the scenes to report (and analyze) world and political events, offer perspective and interpretation based on a series of observations, variables and reportage.

WikiLeaks is enjoying surging popularity as if it is some upstart or a David playing against the Goliath of traditional media. Dont forget that Goliath plays a daily role, even if not as glamorous a role as WikiLeaks, an organization that has not invested itself in the daily grind, the less popular but oh-so-necessary role of media.

Cartoon satire – skewered in multimedia

Two recently produced cartoons Donald Duck Discovers Glenn Beck: A Remix and Mickey Mouse Discovers the Government Cartoon Conspiracy Against Glenn Beck are making the rounds in social media poking fun at the politics of the right.
Depending on one’s political bent these can be funny or offensive. What’s more interesting is the use of multimedia – cartoon art, file cartoon footage and audio tape to create new content.

What’s not surprising is the absence of tolerance from those who are trigger happy to judge that these are political hack jobs with their bias run amok. One staunch conservative summarized the first as, “Glenn Beck’s political views have the left driven to distraction. His enourmous (sic) success has them tearing their hair out.” Then he suggested that the second would be better if the target was a democrat, “Barney Frank is far better suited as a target for this type of satire…his voice alone is cartoonish, his history of bizarre behavior just ads to his suitability.”

I am enjoying is the resurgence of the cartoon, today as multimedia. I think Thomas Nast must be smiling.

Who’d want a career like this?

CNBC is reporting on those jobs expected to experience the greatest decline in the next 10 years.
Tops on the list:
“Reporters and Correspondents

Employed in U.S.: 61,600
Change expected in next decade: -8%
Average salary: $34,850

Consolidation and convergence are the top reasons the news industry is shrinking. News outlets are increasingly sharing each other’s content, which means they need fewer reporters and correspondents.

The news business gets hit particularly hard during economic downturns as most revenue comes from advertising, and companies spend less on advertising during a slump. Improving technology is one bright light, which could drive some employment in online or mobile divisions.

Competition is expected to be intense for jobs at large and national newspapers, broadcast stations and magazines. The best opportunities are expected to be with smaller, local news outlets as well as for online news organizations, as technology generates demand for online reporters or mobile news units. Writers who can handle scientific or technical subjects will have an advantage.”

This is enough to make one very sad…and the salaries too. Who’d want a profession that’s guaranteed to enable enrollment in food stamps?

This was once an honorable and valued profession. What happened?

OutFOXed or smarter than one?

In an editorial tip-of-the-hat to its generally conservative audience, the self-proclaimed fair and balanced FOX network has built a lineup of high profile, high-powered anchors and contributors, including former governors Mike Huckabee (R-Arkansas) and Sarah Pallin (R-Alaska) among others. It has been an effective strategy that has been coined “talk radio right” and remains largely popular among audiences and, in turn, many advertisers.

Politico points out in today’s The Fox primary: complicated, contractual that with 4 FOX regulars now exploring the possibility of running for president in 2012, at what point does the news network have to make a choice — drop these popular talent entirely; disclose its inherent political support by providing them an unlimited, unhindered platform; assure audiences that coverage is fair and balanced regardless of political ambition or finances; or appoint an ombudsman?
Fox is already counting down the days to this November’s mid-term elections. It would be fair to assume a similar countdown clock to 2012 will be unveiled shortly after November 2, 2010… so, when is the proper time to establish some distance?
It is abundantly clear that Ms. Pallin is already campaigning for something, endorsing GOP candidates and appearing for tea party fund-raisers nationwide. Messrs. Gingrich and Huckabee routinely appear on the political circuit of speeches as they graze the chicken dinners and sample the audience’s response to their message.

Is this apparent conflict of interest a problem for FOX? To an old ethicist it would seem unseemly. How can a network cover one of its own without bias? Without criticism or the basis of impartiality? Or, can it?

But what if this is the new standard? Is FOX comfortable evolving from “Your Election HQ” to becoming the “voice of the nation network”? By covering only those it appears to favor, from Sharron Angle or Christine O’Donnell, raising awareness and money for their campaigns, is FOX also building the inside track on whatever news and politics from within those in power, those it backed, and those who are dependent on their access to the FOX mouthpiece?

So – has FOX been outFOXed as Politico might suggest, or does the network care? Do they need to? Surely the toothless FCC is in no position to do anything.
In what is an essentially changing media world has FOX simply been the first to pick and back the candidates it favors? Too Machiavellian or just plain strategic?

And what happens after the votes are cast and it is time to pay the piper?

As if we needed another reason to feel older…

The annual survey on incoming freshmen at Beloit College has been released, and as if I wasn’t already feeling older this summer Tuesday morning, this provides ample evidence that the times they are a’changing, again.

The incoming freshmen and women of the class of 2014 have always lived with and been surrounded by technology; they consume games and have been weened on education programs. They use technology even if they don’t understand how it works. Enhanced user interfaces have made even the simplest tasks automated. Emails and cell phones have been constants in their lives. They are surrounded by information yet they appear to actually consumer very little and perhaps understand even less. They are satisfied by easy searches and are unaccustomed to challenging the veracity of what they find. They are schooled in utilizing tools and speak of too kits; they can create sophisticated media, but I am not sure they appreciate its power to do more than entertain.

It seems worthy of longer discussion about how these”kids” are truly different, partly because of technology, partly because of upbringing and education. Suffice it to say, what they find interesting, important and meaningful as well as how they rely on technology, sometimes in lieu of real experience, will continue to send shock waves throughout the media world.

Excerpts from a story filed by Dinesh Ramde, Associated Press Writer

“MILWAUKEE – For students entering college this fall, e-mail is too slow, phones have never had cords and the computers they played with as kids are now in museums.

The Class of 2014 thinks of Clint Eastwood more as a sensitive director than as Dirty Harry urging punks to “go ahead, make my day.” Few incoming freshmen know how to write in cursive or have ever worn a wristwatch.

These are among the 75 items on this year’s Beloit College Mindset List. The compilation, released Tuesday, is assembled each year by two officials at this private school of about 1,400 students in Beloit, Wis.

…Remember when Dr. Jack Kevorkian, Dan Quayle or Rodney King were in the news? These kids don’t.

Ever worry about a Russian missile strike on the U.S.? During these students’ lives, Russians and Americans have always been living together in outer space.

… Another Mindset List item reflects a possible shift in Hollywood attitudes. Item No. 12 notes: “Clint Eastwood is better known as a sensitive director than as Dirty Harry.”

A number of incoming freshmen said they partially agreed with the item, noting they were familiar with Eastwood’s work as an actor even if they hadn’t seen his films.

…Jessica Peck, a 17-year-old from Portland, Ore., disagreed with two items on the list — one that says few students know how to write in cursive, and another that suggests this generation seldom if ever uses snail mail.

“Snail mail’s kind of fun. When I have time I like writing letters to friends and family,” she said. “It’s just a bit more personal. And yes, I write in cursive.”

Peck did agree with the item pointing out that most teens have never used telephones with cords.

“Yes, I’ve used them but only at my grandparents’ house,” she said.”

And once we thought getting a telephone call was a big deal…

When companies try to be hip…

This is a job ad – so cutesy, so precious, trying too hard to be avant-garde, TMZ meets real world news. What happens when competence is no longer a job requirement but the look, feel and hipness are the primary criteria? Will these news people know how to write a story or report a crisis? Would anyone in business, government, law or authority take them seriously? Is the ability to listen to other people’s podcasts and utilize apps sufficient; what about creating original content?

I’ve edited out the name of the company. I want to thank “TI” for sharing this. What else is there to say?

PRODUCER/EDITORS

The TV revolution is upon us and the new ____ Company is leading the resistance. We’re recruiting a solid team of anti-establishment producer/editors, “preditors”, to collaborate on a groundbreaking morning news/infotainment format unlike anything ever attempted on local TV. Don’t sell us on your solid newsroom experience. We don’t care. Or your exclusive, breaking news coverage. We’ll pass. Or your excellence at writing readable copy for plastic anchorpeople. Not interested.

Sell us on this:

-Your fiery passion to help re-invent the ‘80’s rooted, focus-grouped, yuppie anchors and a news desk, super Doppler ultra weather style

-Your personal relationship with the internet, blogs, video-sharing, iPads, Droids, Blackberries, Blueteeth, Facebook & Twitter, and all things Modern Culture

-You’re in sync with the pulse of the streets, not the PC, Capital “J” journalism world

-You live and breathe content

-You know the difference between “buzzworthy”and “B.S.”

-You know your way around Final Cut Pro and easily embrace new production technologies

-Your greatest communication tool is a keyboard, your writing is “bleeding edge”, and you realize that when it comes to the written word, less is more

-You can survive and prosper in a modern, high brilliance standards “rock ‘n’ roll” culture where your supervisors are fearless and your peers are A-game “imaginators” with the highest of execution standards

-You’re an earbud wearing, app downloading, rss reading, podcast playing, text messaging, flip-flop wearing professional of any age or sex, with a real-world education, interests that are anything but mainstream, and the ability to translate your bent outlook onto the TV screen

-You “Get It”.

The creatively challenged, old-school TV News types and anyone lost in the ‘80’s should move on to the next “help wanted” ad. If this excites you, talk to us, shoot us your resume, your POV on TV News, links to your FCP editing and writing samples (whether they aired or not) and anything else you think might help sell you as a key member of this exclusive team.

Good Sex or just a Tawdry Affair? The consequences of broadcasting and political activism sharing a bed

Do audiences appreciate this new symbiotic relationship between news and bias, news and punditry and opinion? Is this a natural growth progression of a huge network’s business covering the news, and how is it possible that this does not cross journalist lines of independence when its social media component strives to become a politically charged entity, something that actively promotes further national division and societal discord?

Fox Nation, another expansion of the powerful FOX brand, promotes itself as a site where all opinions are welcome, although the predominant voices seem to be believers in a conservative political philosophy punctuated by anti-administration diatribe, fear mongering and occasional bigotry. This is social media, and one does not have to listen long to Fox Radio to hear promotions for this affinity site — listen to us and if you believe in what you’re hearing, you’ll want to join the discussion at Fox Nation.

But the question is when does fair and balanced news reporting become the bulwark of a political affinity group? It’s not whether this is good, or ethical under some sort of academic standard alone, but is the audience being served (happily) or misused?

It is an honest question for debate for it is changing the way people in this country see, listen, hear and relate to their news. Not so many years ago the major networks were all pretty much the same – bland and apolitical. Owners under the rules of the FCC stuck to rules governing fairness, standards and practices. That’s long over.

Just as the cablers seem to be in a race to carve out their space along the political spectrum, FOX representing talk-radio-right and MSNBC securing its place as talk-radio-left, there seems to be a new phenomenon of converting audiences into political armies. Fox Radio is now heard soliciting its listeners to join the “Fox Nation” in order to be a more effective force for change.

What’s different is the blurred line between reporting the news, especially if it purports regularly and routinely to be the epitome of fair and balanced as its brand, but then uses those same broadcasts to appeal directly and solely to a specific political leaning. It seems expectable that those who register will be parsed and shared with campaigns and PACs, and there are few, if any, limits to how those individuals will be culled and contacted in the environment of social media.

Is there a line and has it been crossed? Should a national news voice use its power to effect political change in the contemporary environment, and if so, does it need to be more clearly disclosed? Or is it obvious?

Is it too much for a program host to attend a political rally? Or tell listeners specifically where a rally is planned? Sean Hannity has done both even encouraging his audience to attend if they share his political beliefs. But is his show even news or is it a talk show about contemporary events? And if it is just that, then he is not subject to the long-established rules guiding journalists and journalism?

There are many who believe FOX News presenters share a conservative bias. There are even sites which are hyper-critical of Fox News, notably Media Matters which catalogues what it perceives to be daily examples of misreporting and misinformation. In fairness to Fox News and its president Roger Ailes, FOX does draw a line between its news presenters and talk show personalities. For instance, on election nights the network’s most prominent show hosts, including Sean Hannity and Bill O’Reilly, are not utilized as anchors but rather as commentators separating fact from opinion. It may be a thin line, but it is a line that is crossed most notably by Keith Olbermann on MSNBC who is offered to the audiences doing both dispensing news and commentary within the same program.

Fox News self-promotes itself as the “new media” and seeks to differentiate itself from all the other networks, decrying them as “mainstream” and old-fashioned, horribly out of touch with their audiences who purportedly are crying out for better reportage. FOX News is not alone; each night John Stewart and Steven Colbert do much the same – making fun of the traditional models in satire and skits.

FOX News is a brilliant, contemporary business which may understand audiences better than any of its competitors. It has cast off the traditional model of informing and instead has grasped the higher levels of communication theory, specifically to persuade audiences to think as it does and even, at the highest level, to motivate audiences to think that they had the ideas originally.

There is an open question: when does mixing news reporting with social media cross a line of independence, when does reporting with any bias become a self-fulfilling prophecy? Is it OK for established news casts? What about for an organization without a formal news organization, for instance Google, which is offering corporate customers the opportunity to advertise on programs specifically created about their business and its audience appeal? Is that news? Is that propaganda? And once you start producing custom content for a specific purpose, business or government, when does it end, and how will the audience recognize the difference? When does currying to an audience go too far?

The issue is – if that happens, then they will cover only news that interests their audience, or that their audience already believes in? What happens to other viewpoints and under-served communities? Will those voices be hear or be subjected to ridicule? Is that a danger today with FOX Nation – where it says all opinions are welcomed… but are they?

The question is simply this — other than in paid and disclosed advertising, should the cable airwaves or the public channels be used to actively promote a political party or belief? Does the audience care, should they? Should we care on their behalf? On that last question alone I believe the answer is an absolute Yes!