This is a job ad – so cutesy, so precious, trying too hard to be avant-garde, TMZ meets real world news. What happens when competence is no longer a job requirement but the look, feel and hipness are the primary criteria? Will these news people know how to write a story or report a crisis? Would anyone in business, government, law or authority take them seriously? Is the ability to listen to other people’s podcasts and utilize apps sufficient; what about creating original content?
I’ve edited out the name of the company. I want to thank “TI” for sharing this. What else is there to say?
The TV revolution is upon us and the new ____ Company is leading the resistance. We’re recruiting a solid team of anti-establishment producer/editors, “preditors”, to collaborate on a groundbreaking morning news/infotainment format unlike anything ever attempted on local TV. Don’t sell us on your solid newsroom experience. We don’t care. Or your exclusive, breaking news coverage. We’ll pass. Or your excellence at writing readable copy for plastic anchorpeople. Not interested.
Sell us on this:
-Your fiery passion to help re-invent the ‘80’s rooted, focus-grouped, yuppie anchors and a news desk, super Doppler ultra weather style
-Your personal relationship with the internet, blogs, video-sharing, iPads, Droids, Blackberries, Blueteeth, Facebook & Twitter, and all things Modern Culture
-You’re in sync with the pulse of the streets, not the PC, Capital “J” journalism world
-You live and breathe content
-You know the difference between “buzzworthy”and “B.S.”
-You know your way around Final Cut Pro and easily embrace new production technologies
-Your greatest communication tool is a keyboard, your writing is “bleeding edge”, and you realize that when it comes to the written word, less is more
-You can survive and prosper in a modern, high brilliance standards “rock ‘n’ roll” culture where your supervisors are fearless and your peers are A-game “imaginators” with the highest of execution standards
-You’re an earbud wearing, app downloading, rss reading, podcast playing, text messaging, flip-flop wearing professional of any age or sex, with a real-world education, interests that are anything but mainstream, and the ability to translate your bent outlook onto the TV screen
-You “Get It”.
The creatively challenged, old-school TV News types and anyone lost in the ‘80’s should move on to the next “help wanted” ad. If this excites you, talk to us, shoot us your resume, your POV on TV News, links to your FCP editing and writing samples (whether they aired or not) and anything else you think might help sell you as a key member of this exclusive team.