Another network quote that could be subject to (mis)interpretation…

July 22, 2011

ABC News has reportedly moved its “World News Tonight” into an automated control room, much as it had previously done with other news broadcasts including “Nightline”. I saw the story when it appeared on TVNewser .

The ‘old’ model was certainly effective for broadcasts with Peter Jennings and Ted Koppel, so there must not have been anything wrong with what they had — this is simply the future – this is automation – this is also an investment which pays dividends in the diminution of soft costs often otherwise referred to as human operators. The article featured this quote explaining the advantages, “An ABC spokesperson says: “The automated technology allows the news division to have greater uniformity and consistency in the way all broadcasts are produced – from creating a more streamlined production workflow to allowing producers more creative control throughout the production process.”

I am glad they cleared that up.

My point is this – why be obtuse? As communicators and journalists who theoretically are pledged to speak simply and accurately, why not be forthright and say this is more efficient from an economic base. The problem many people – including me – is that we read quotes like these which feel massaged – which read as saccharin, false or phony – which fail to be credulous… and because of that, we begin to feel a lack of trust, a loss of trust.

The real question is – and this has nothing to do with ABC – when did we lose our way in the world with truth? When did we decide to use words as shields for what we really don’t want to say? When did spin, manipulation and verbosity become preferable to just plain old speech?

And why does it continue – even when so many of us – maybe you – really see through it? My posting, while admittedly feeble, is my way of saying – “Caught ya! I accept your decision, but I don’t buy your words.”

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2 Responses to “Another network quote that could be subject to (mis)interpretation…”

  1. charlotte Says:

    Wasn’t it Lee Atwater who started us down the slippery slop of carcinogenetic spin?


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