OPINION — Why Give Absurdities Ink & Prominence?

Elon Musk owns a communications company (and so much more), and if he wants to promote an idea, surely he is free to do so. That’s the epitome of free speech…. Unchecked, unregulated, and uncensored.

And when he suggests that a media company’s employees deserve a “long prison sentence” for a story that he disagrees with, again, he is free to shout that from his platform and bask in the glow of his X echo chamber, maganified by the Prince of Mar-a-Lago.

Musk has long criticized CBS for a Kamala Harris interview during the November election. Most recently, following a critical story about Musk’s closure of USAID, the DOGE boss wrote, “60 Minutes are the biggest liars in the world! They engaged in deliberate deception to interfere with the last election. They deserve a long prison sentence.”

Seriously… “a long prison sentence” for? What would be the legal charge? What is the offense? What is the rationale, other than perhaps currying favor with prominent politicians? Evidently, Musk didn’t learn about the American value of free speech in his South African school system.

While Musk can and should be allowed to say anything, why does other media give him any credence by repeating his nonsensical mutterings?

Deciding what to include on any media platform is the province of editors who, one hopes, make their decisions based on what is newsworthy, the prominence of the person speaking, and the likelihood that what’s said will be impactful.

On any responsible calculus, in my nearly 50-year experience in media, I believe even repeating silly ideas or promoting individuals who are so out of touch with inherent American values is, in itself, irresponsible.

Is the Fentanyl Crisis a Red Herring?

Is U.S. drug treatment both so insufficient and inefficient that higher guacamole prices are the only solution to the Fentanyl crisis?

President Trump has claimed 3-hundred thousand (300,000) Americans die of fentanyl overdoses annually.

But – huh? A question: Where is this mountain of corpses? Is this certified by any coroner, anywhere?

The official number of deaths (73,654 in 2022) reportedly dropped in 2023, and the data from 2024 is not yet available.

So, a discrepancy prompts this question: Is the media buying and perpetuating this crisis without raising proper doubt and inquiry?

The second question?

And so, it is worth asking again: Is raising the cost of an avocado, much less disrupting world trade, sufficient to stem this epidemic?

Maybe a third question?

Is U.S. drug treatment both so insufficient and inefficient that higher guacamole prices are the only solution to the Fentanyl crisis?

It is an indisputable fact: There have been catastrophic drug epidemics in the United States dating back to the Civil War, featuring a rotating menu of morphine, heroin, cocaine, barbiturates, and marijuana, again and again, over and over.

Another fact, courtesy of AI: “The U.S. federal government spends significant amounts annually on drug treatment and substance abuse programs. Key figures include:
Federal Substance Use Treatment Spending: The federal government allocates over $1.1 billion annually for drug treatment programs, excluding spending by the Department of Veterans Affairs1.
Opioid Epidemic Funding: Congress has approved $10.6 billion in discretionary spending between 2017 and 2028 to combat the opioid epidemic, with $1.5 billion allocated in 2023 alone for the State Opioid Response program to expand treatment and recovery services3.
Substance Abuse and Mental Health Services Administration (SAMHSA): In FY 2022, SAMHSA received $6.6 billion for substance use prevention and treatment activities, including $3.5 billion for block grants to states and territories7.
These figures highlight the multifaceted approach to addressing substance abuse through healthcare, prevention, and justice system initiatives.”

Let’s take a deeper dive into the avocado dip: Is the assertion that the only way to stave off the fentanyl crisis is to change world tariffs?

Is the fentanyl crisis being hyped for political gain?

Is there no better alternative to helping addicts than to penalize everyone’s wallets?

Is the administration selling a fear – and the media not investigating that sufficiently?

Those seem to be questions worth asking.

Tiffany Network At Risk of Losing Its Luster

It is being reported that CBS News is entering negotiations with the F.C.C. because a settlement with the Trump administration is politically expedient.

Expedient for the parent organization, Paramount? Apparently.

As reported in the NY Times, “But in the wake of Mr. Trump’s election, CBS’s parent company, Paramount, has begun settlement discussions with representatives of Mr. Trump, according to several people with knowledge of the talks. Many executives at Paramount believe that settling the suit could help pave the way for the F.C.C. to approve Paramount’s planned multibillion-dollar merger with another company.”

Expedient also to avoiding any negative relations or a loss of access with the Trump White House? Perhaps true, but most likely a calculated decision based on fear of retribution from the press office.

The proposed settlement stems from a $10 billion lawsuit from President Trump over allegations of misleading editing in a CBS News 60 Minutes story from October 7, 2024.

Business settlements and political decisions based on real or imagined ramifications are one thing. But it is quite another for a major broadcaster to cave so willingly and early in the legal process. More alarming to veteran news people is the apparent surrender and kow tow to a personality.

If a story has been properly produced, vetted by experienced and senior editors, and scrubbed for accuracy, then the network should stand by the work. Stand by your reporters and editorial team. One presumes the experienced team at CBS 60 Minutes, the premier news magazine show on CBS, did their jobs properly and professionally. It would be a sad thing for risk-averse managers at the television network to scuttle the work and settle for the expedience of a new business deal.

President Trump’s Hiraeth

Again and again, Ameican’s are promised a return to a life, a universe, a world of glorious ‘agains.”
But, just when was this: again?

I want someone in the press to ask, when was ‘again’?

When was America strong, again?
Was that in the post-WW2 era when our military and nuclear might were unmatched? Again here certainly can’t be Vietnam… a war from which the President excused himself, and what’s more, we lost.
Was it 1959 when President Eisenhower warned of the unchecked military-industrial complex rampantly growing to unsustainable proportions?

Was when America safe, again?
It certainly couldn’t have been the 1960s and 70s which saw dramatically higher crime spikes. But maybe it was before cameras in Portland, Oregon, and Seattle, among other cities showcased poverty and injustice directly into our living rooms, and Black Lives Matter was splashed on downtown DC streets?

Was safe again when people who made us uncomfortable were compelled to hide in the shadows?
Was that the 1950s and 60’s when sexual repression castigated fags, queers, and dykes in even the most polite conversations, if they were recognized at all? Sniggers and condemnations… Shall we return to that? Again?

Was safe before desegregation? Before the Freedom Rides? Before Selma and Montgomery? Before Little Rock? Or Boston even in the 1970s?
Before the riots of the late 1960s which burned American neighborhoods to ash? Before blood was spilled in the streets; when was that again?
Was that when America was safe? Or when white people felt safe?
Is that the ‘again’ to be sought?

When was America at peace, again? Surely not in my 7 decades of life… from Korea to the Iron Curtain, to the Bamboo Curtain, to Vietnam, to the innumerable battles and terror of the Middle East and the armaments provided by the U.S., Kosovo, to civil wars and revolutions (Argentina, the Congo, Sierra Leone, Syria, Yemen, Iran, Nicaragua, El Salvador, Senegal), to the Iran Contra affair… and what about Afghanistan, Iraq? Kuwait? Wars all – again, and again.

AI calculates, “As of 2024, there are 56 ongoing conflicts worldwide, with 92 countries involved in conflicts outside their borders. This represents the highest number of countries engaged in conflict since World War II, highlighting the continued prevalence of armed conflicts in the modern era.” It calculates today 160,000 active duty military personnel are assigned to foreign posts in 80 countries at 750 bases. Again? Is that safe again?

So when was there peace, ‘again’?

When was America good, again? Was it again before the Poverty Program which lifted the living standard and fed so many impoverished Americans? Was it before a health safety net – perhaps before Medicare? Before LBJ? Certainly, it must have been before the Obama Affordable Care Act, but just when was it healthier, ‘again’?

Was America better before desegregation – in schools, hotels, restaurants, and public transport? Or even baseball? Surely, better must be before DEI – so what are we returning to, ‘again’?

Was America better and stronger in the world when U.S. corporations ran entire governments? When the CIA choose who would rule and who would fall in a coup? When we determined who would be bribed, regardless of the consequences to their citizens, but always to our advantage — think oil prices or bananas… and so much more. When was that ‘again’, Pax America?

And what about some of the poorest of the poor – the American farm worker? Is returning to the era of Harvest of Shame what is meant by again? When prices at the market were at a low because the pickers on American farms were treated as slaves.

Just when was ‘again’?

I am puzzled.

America is not a Norman Rockwell painting – a romanticized distortion of life years ago, a saccharin reminder of a supposedly gentler time that was never completely accurate but has become a political symbol of a supposedly better life then.

Thomas Wolfe wrote you can’t go home again for what was has surely changed and evolved, just as we have individually.

Is ‘again’ really better? Is ‘again’ even realistic?

Where is “again” anything more than a political rallying cry? And for what?

Is your again my again? And are you sure? I’m not.

Mr. Trump’s oft-repeated word ‘again’ is, still, once again, undefined, unasked, and unanswered.

Who in the media will ask, yea demand, and ask, and ask again until he defines his ‘again’… and then we can see if there is a consensus for that destination or if are we just being taken for a ride?

Hinmatóowyalahtq̓it Was Right

Over the last 36 hours, much of the cable-verse has been unremarkably predictable. MSNBC grieves, Newsmax and Fox gloat, and CNN searches to strike a moderate tune, whatever that might be.

Each media entity is frantically and fanatically preaching to its choir. That’s what their audience wants and believes. That’s where their commercial success lies.

While I seriously doubt there has been any audience transference from its well-entrenched political ideology of choice, therein lies the problem.

They are squandering our future, and we are succumbing to their pabulum. Former New Mexico Governor and US Ambassador Bill Richardson promoted collaboration and compromise, “We cannot accomplish all that we need to do without working together.”

Instead, too many of us hear a story and mutter, “Geez, what a bitch!” Or dismiss some politician or businessman bemoaning, “What a rich bastard they are, what do they know about…?”
We pit one another against each other for short-term political gain. Congressperson Majorie Taylor Greene has announced her intention to hold hearings on the leftist-leaning PBS for insinuating that Elon Musk’s raised salute was an endorsement of either fascism or Nazism. Hearings? Really?

To quote one of America’s great orators, Bugs Bunny, “Heh. What a maroon!”

See, I did it there!

But I must also recognize that on the other side of the aisle, statements by Rep. Alexandria Ocasio-Cortez routinely boil the blood of many conservatives.

We are seduced and reduced to embracing (liking?) a diet of bromides and broadsides from one side to the other and back again. We toss around words like liberty and freedom and define them solely and judgmentally in our terms… and if you disagree, you’re disloyal, un-American, and wrong.

Ronald Reagan reminded us to be more careful with what we say and what’s at stake. “Freedom is never more than one generation away from extinction.”

We expect MSNBC to interview guests aligned with a left-of-center ideology, just as Newsmax or Fox celebrates the right. Name-calling predominates the headlines. Guests appear especially for their vitriol and the cleverness that predominate the airwaves.

Are media power brokers and gatekeepers so committed to being an echo chamber of their audience’s ideologies and so terrified of losing market share that they cannot present another idea?

Dare we suggest we deserve better?

Anchors and hosts giggle, make snarky editorial remarks, and castigate anyone who disagrees with their political line. Listen to the adjectives. Count the adverbs.

Admittedly, it’s so easy to sit in judgment. And the view ain’t bad either!

It is as unreasonable as it is unlikely that the media will change, and certainly not willingly, if ever. They will continue to pander to their perceptions of this divided and discordant mob of viewers.

Audiences respond to two distinct emotions. Anger and fear. Only. The more that fear is stoked, the angrier audiences become. The more that anger intensifies, the fear grows more profound.

What’s wrong with challenging audiences – not from opposite poles – but from a single theme articulated by Hinmatóowyalahtq̓it (Chief Joseph of the Nez Perce), “We must find a way to look after one another, as if we were one single tribe.”

Would you listen and watch? Or is that theme too frightening for you? Is there any media company or talent with courage which is willing to try?

I, for one, would be proud to produce a show like that.

From CNN’s Reliable Sources – Media & Trump Day 1

AN insightful window in to how people see their news coverage

Bursting media bubblesJim Lo Scalzo/EPA/Bloomberg via Getty ImagesAs you digest news coverage about President Trump‘s first acts in office, keep in mind that various audiences are hearing very different stories about what Trump is doing and what impacts he is having. Trump devotees are scrolling on social media apps and seeing triumphant memes about the “new golden age” he promised. They’re watching Fox News and hearing all about the fun times at the inaugural balls. (Jake Paul carried Mike Tyson on his shoulders last night.) They’re hearing from radio hosts and podcasters that Trump is immediately closing the border and making them safer. They’re enjoying the gloating. “The libs have no idea what’s coming,” anti-DEI crusader Christopher Rufo said last night.  But pro-Trump media consumers are not hearing much at all about the January 6 pardons that have outraged and horrified so many people. The only MAGA-approved storyline is that Trump is keeping his promises to the families of “hostages,” which ignores that the rioters were charged and convicted. But it’s barely breaking through as a story at all. Conversely, mainstream media consumers are hearing all about the stunning reversal of the largest criminal probe in U.S. history, and on the consequences for the country. They’re hearing not just about Trump’s executive orders, but about the legal challenges. In short, while newsrooms are focusing on the rule of law, MAGA opinion outlets are focusing on Trump’s rule. Notably, right-wing commentators are both celebrating Trump’s immigration restrictions and preparing their audiences to ignore the inevitable backlash. “The media will now rely on its time-tested tactic of showing only one side of the immigration issue,” Daily Wire reporter Megan Bashampredicted. The message, as always, is to just trust Trump and his favorite media sources. I’m leading with this topic today because we have to burst these media bubbles in order to understand what Americans of various political persuasions are feeling and thinking right now. Some conservative feel like they can breathe again — that sentiment keeps coming up on Fox and Newsmax. Contrarily, I’m sensing that some liberals are choking over the “normalization” of Trump, and abandoning traditional media outlets altogether out of frustration… 
News overloadIn one day, the outgoing and incoming presidents generated a month’s worth of news, easily. Maybe two or three months’ worth. President Biden‘s pardons could have filled a week of rundowns and homepages on their own! Trump’s impromptu back-and-forth with the White House press pool was full of storylines, too. And he is expected to make a lot more news today, including an infrastructure announcement. It’s news overload! Which is why followups, explainers and human interest stories about the impacts will be so valuable in the days ahead…No press briefing today“Let’s get to work!” new White House press secretary Karoline Leavitt said in her first post from her @PressSec X account. Does that entail a traditional press briefing? Not today. Of course, Trump is his own spokesman. On “Fox & Friends” this morning, Leavitt said “President Trump will be speaking to the press later this afternoon at the White House, and we will have a big infrastructure announcement.”  >> When she was gently asked about the January 6 pardon “controversy,” she audaciously responded, “I don’t think it’s causing much controversy.” (That’s evidence of the pro-Trump media bubble’s power, right there.)  >> And when asked about the date of her first briefing, she said “to be announced.”The producer-in-chiefTrump tries to produce news coverage of his presidency in real-time. After taking the oath of office, he told fans at the Capital One Arena “oh, you’re going to be happy reading the newspapers tomorrow – and the next day and the next day and the next day.” (Trump voters favor Fox and social media over newspapers; Trump’s reference to print is a reflection of his age.) Later in the day he seemingly tried to reposition the videographers in the Oval Office. He beamed on stage at the inaugural balls late at night. As an anonymous Trump advisor told Axios, “He owned every second of screen time today.”

Sun Zhu was right…

The following post is making the rounds…

“Help make history, Boycott Inauguration Day, by turning your TV off at 12 o’clock ET on January 20. Make this inauguration the least-watched live event in the history of television. What an incredible message to the new administration. And for someone who loves to talk about crowd size, this is not going to make him very happy. It will put him on notice That we, the people, also have power! What a wonderful way to make Martin Luther King proud with an old-school approach to change. So tell your friends and tell your friends to tell their friends. Don’t presume people are not going to watch let’s make sure everyone doesn’t. Turn the TV to PBS so all the civil rights documentaries will get the ratings.”

My response is, what absolute poppycock.

In the days of Neilsen ratings, when that was all that was available, measuring a TV audience was the prime way to gauge a media event. That was then. It’s not today.

This week’s Trump inauguration will be available to a global audience on television, cable, audio, social media, and countless internet streams. It is potentially going to be the most watched inauguration simply in terms of its distribution and availability.
The TV numbers will be a pittance.

So – you don’t want to watch? Good on you.

Good luck to you.

And PBS should be so lucky to see a surge in their ratings.

Does anyone think that the sycophants who surround this president would ever be so bold as to tell that narcissist about a campaign to boycott his remarks?

Take it a second step, if told, would he care? How would we know?

On a larger plane, I find it risible to think the next 4 years will be better tolerated by being an ostrich. For anyone who disagreed with the President-elect or voted for his opposition, I might offer, “Get over it.”

Mr. Trump won, perhaps not with the mandate he has claimed, but with sufficient numbers in the popular vote and with a Congress prepped to do his bidding.

Is the answer not to watch, listen, or react to them too? For 4 years?

As for the line, “What a wonderful way to make Martin Luther King proud with an old-school approach to change” the perpetrator of this campaign forgets that Dr. King was all about publicity for the cause of racial justice. And more, he was a fighter… lest you forget the arrests, injuries, and deaths suffered by those who chose to stand by him. “Old-school approach…” seems like looking at history through a colored lens that has been distorted by memories of a gentler day.

These days are not gentle, dear reader.

If one disagrees with policies or positions, it’s far braver to speak up than to remain mute. If you think the country is on the wrong path, then speak up and be heard.
Sun Zhu tells us the path to victory begins with ourselves.“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Is the media pimping the confirmation hearings for the Mar-a-lago casting couch?

It is not much of a stretch to consider the Senate confirmation hearings for President-elect Trump’s cabinet as much more than a show-and-tell, superficial and unsatisfying peek-a-boo into the nominees’ character.

While it’s not a new phenomenon, the same vomit of words is heard at so many confirmation hearings as, in this case, GOP Senators spread their lips and gush platitudes of praise. At the same time, their Democratic counterparts swallow hard as they choke back words of doubt with so much regret for their losses last November.

It’s equally tough to envision the nominees as anything more than pawns in this current, Republican drama featuring a live, on-camera ritualistic dance aimed at an audience of one. The Senators are prostituting themselves in, what seems to me to be, a dance of fielty to the high prince of Palm Beach.

To quote the American comedian and satirist Will Rogers, “Senators are a never-ending source of amusement, amazement, and discouragement.”

Are the networks live broadcasts anything more than pimping for the President? One could and should argue, “No. The public should see for itself and note the character and tenor of the nominees.” But the fact that so many hours are offered free of charge and without obligation or an equal amount of time without balance is a concern.

Whether you support the nominations or have doubts is a private matter.

But what is public is this Senatorial progression of posturing themselves with obsequious, scripted mission statements and softball questions, aimed more at impressing or currying favor with Mr. Trump than eliciting real knowledge or a response from the witness.

Is it a question of what’s best for the American people? (The Senator’s job). Or is it a question of what can they say to be quoted on Fox to be noticed, appreciated, thanked, and soon rewarded?

Have we learned much of anything that wasn’t already prepared, shared, and promoted before the gavel fell opening the first session?

Aren’t we being treated to a regurgitation of message points crafted by speech writers? What a pitiful diet they are asking us to ingest.
And can’t you imagine these sycophants congratulating their bosses as they come off the dais — “What a good job you did.” And, “You sure looked great performing on camera at the microphone.” And, “We’ll be sure to send the clips from C-Span to the local stations in your state for rebroadcast on tonight’s evening news. The folks at home will love seeing you.”

I’ve noticed several Senators who have promoted their pleasure that the new secretary of defense will restore the military to its bygone glory. Forgive me, but is the military in tatters? There seem to be plenty of ships, and soldiers, and tanks, and even a new Space Force — isn’t that enough? This message may play well with old geezers down at the VFW hall, but what about the rest of us? Do these same Senators think any future war will really be fought primarily with boots on the ground?

The hearings are not offering much more than an echo chamber.

The hearings are a reminder of P.T. Barnum’s assessment of the public, “You can fool some of the people all of the time and all of the people some of the time, but you cannot fool all of the people all of the time.”

One would hope.

There is not much to see and learn here… there was an opportunity for better, but it seems that in the current politicized and fragmented world, any such hope has been dashed on the jagged shoals of reality.

The Senate hearings remind me of another Will Roger’s recommendation.
“After eating an entire bull, a mountain lion felt so good he started roaring.
He kept it up until a hunter came along and shot him.
The moral:  When you’re full of bull, keep your mouth shut.”

“Stupid Is As Stupid Does” – A Modest Proposal to Everyone Hell Bent on Punishing California

While facts (real or alternative) rarely seem to matter either to Trump or the GOP… maybe their proposal to punish California for its flagrant disregard of sound forest management is ripe for implementation.

Or maybe just ripe? Why do so many GOP legislators in Washington want to punish Californians in exchange for any mercy or money?

{Let’s remember that according to AI, the Federal government owns 56-70% of California’s forest lands. Private ownership accounts for 40%, leaving the state responsible for just 3%.}

It is high time for a little responsible forest money management.

Starting immediately…

To hell with California’s smelts. Screw the waterfowl. Damn dams are inconvenient, and besides a good dam break and resulting flood is good to clear out slums in decrepit, declining, sanctuary-declared, leftist democrat-led cities and towns. California – the world’s 5th largest economy – needs to get a fiscal haircut and stern reprimand.

Nationally too, there has been too much waste… proverbial pork… bridges to nowhere…

From now on, there will be no federal aid for hurricane relief in the Gulf States. No hurricane is a surprise… many are charted with Sharpies, so we all know where in advance they will strike.

Lava flows in Hawaii? Ha! Eruptions can be largely predicted and lava moves slowly. If someone cannot get out of the way, it’s their fault.

Earthquakes too… a little rattle and roll is good for enhancing your rhythm.

As far as Tornado Alley is concerned, a good readjustment of topsoil is good for everyone. While the Dust Bowl is an ancient memory, moving a chunk of Kansas to Illinois seems reasonable, and less expensive than by truck or rail cars.

Nor’easters in New England? Not a worry. Just think of lobsters clawing their way as they relocate to higher ground in Penobscot Bay. They have 10 legs. Use them. No transportation subsidies for them.

Certainly, we have to stop reimbursing Springfield, Ohio residents for the loss of their pets; even if they were delicious.

Isn’t chicken the new white meat anyway… or was that more pork?

And let’s not forget about Alaska… high time to stop spending money on binoculars for a better glimpse of Russia from our windows.

Montana? Sorry… no money for you for errant Chinese spy balloons falling from the sky, even if that carnage might cause the buffalo to stampede. Bison meat… certainly exportable to global markets without government trade sanctions is good too.

And farm subsidies are a thing of the past.

And pork… government pork? Nope… it’s your bacon in the fire from now on.

FEMA? Cast off into the dustbin of history.

I think it is wonderful that Congress is finally stepping up to put some much-needed and long-overdue fiscal controls on flagrant emergency spending to help American citizens.
It’s high time to put a stop to this financial drip, a leakage that is undermining the inherent strengths of the states and allowing good Americans to rely on handouts in emergencies, even when all else has been lost.

The wildfires in LA are the proverbial (flammable) straw that broke the camel’s back.

And we should punish nature too when Mom doesn’t provide enough rain.
Let’s cloud-seed the skies… until the heavens burst, and who cares about flooding in Missouri, Iowa, or along the Mississippi?

The reappearance of, “Stupid is as Stupid Does” reportedly dates to 1862
Anthony Trollop used it in 1882.
Forrest Gump popularized it in 1994.
Thank goodness Congress has restored it to our lexicon by its actions in 2025.

Why don’t the American media and Op-ed writers see this as clearly as I do?

Jonathan Swift surely would approve of all this.

Media Mayhem – The LA fires bring out the best and worst in reporting

This week’s fires in and around Los Angeles resemble an apocalypse.

Families lost loved ones; thousands more lost property accumulated over a lifetime.

The media coverage has been extensive on land and in the air. Anchors have raced from the safety and comfort of New York studios to appear earnestly reporting on the fire line.


Snarky tabloid stories poked at anchors who tailored their Nomex fire retardant suits to appear fitted (more dashing?). In a holocaust, I suppose some news heavyweights think it best to look good while reporting on other’s suffering… before returning to the comfort of 4-star hotels for the night.

As my friend and colleague Bob Sirkin posed in an email today, “I am tired of watching network anchors trying to squeeze out the very last drops of emotion from victims.  How much more do you want to ask the same banal questions to people who are left with nothing?”

The So California fires are a tragedy of unfathomable scope. Of course.

But dare we compare this natural destruction to human-caused misery in Gaza, the Ukraine, and Russia where cities have been leveled, buildings pancaked on residents asleep in their beds, and debris fields stretch for miles and miles – entire communities obliterated back to the stone age?

The media coverage and public interest in these stories has largely waned. Field reporters file stories about a horrific bombing or a gun battle, characterized by the news term “bang-bang.” But the rest of the story – about people…the losses they have sustained is largely sanitized from US media.

It’s absolutely as tragic, but if I may suggest, few if any of these victims likely have Go-Fund-Me pages.

The old bromide that all news is local is true, and the fires in California have greater resonance to fellow Americans than something happening thousands of miles away in a foreign country to people who are not “us.”

I get it.

Soon the fires will be contained. Even this weekend there will be less coverage as audiences over Saturday and Sunday decline and the newspapers shrink their page count. Anchors will return to their studios, where it is less expensive to sustain coverage.

The audience will tell pollsters that they’ve had enough, or feel overwhelmed, or worse yet, that the devastation is all beginning to look the same. And we’ll largely move on.

Newsroom cynics used to keep tally of what scope of devastation warranted network television news interest… hundreds of thousands of victims in a sub-continent typhoon barely earned a mention. Several thousand war casualties in Africa or several hundred killed in a South American earthquake might earn a flicker of acknowledgment. Scores in a domestic tragedy certainly earned a slot in the news window… but then, so too did a 2 car accident in New York’s Times Square so long as it was reported in the New York Post or Times.

I guess it’s all a matter of perspective after all.