Over the last 36 hours, much of the cable-verse has been unremarkably predictable. MSNBC grieves, Newsmax and Fox gloat, and CNN searches to strike a moderate tune, whatever that might be.
Each media entity is frantically and fanatically preaching to its choir. That’s what their audience wants and believes. That’s where their commercial success lies.
While I seriously doubt there has been any audience transference from its well-entrenched political ideology of choice, therein lies the problem.
They are squandering our future, and we are succumbing to their pabulum. Former New Mexico Governor and US Ambassador Bill Richardson promoted collaboration and compromise, “We cannot accomplish all that we need to do without working together.”
Instead, too many of us hear a story and mutter, “Geez, what a bitch!” Or dismiss some politician or businessman bemoaning, “What a rich bastard they are, what do they know about…?”
We pit one another against each other for short-term political gain. Congressperson Majorie Taylor Greene has announced her intention to hold hearings on the leftist-leaning PBS for insinuating that Elon Musk’s raised salute was an endorsement of either fascism or Nazism. Hearings? Really?
To quote one of America’s great orators, Bugs Bunny, “Heh. What a maroon!”
See, I did it there!
But I must also recognize that on the other side of the aisle, statements by Rep. Alexandria Ocasio-Cortez routinely boil the blood of many conservatives.
We are seduced and reduced to embracing (liking?) a diet of bromides and broadsides from one side to the other and back again. We toss around words like liberty and freedom and define them solely and judgmentally in our terms… and if you disagree, you’re disloyal, un-American, and wrong.
Ronald Reagan reminded us to be more careful with what we say and what’s at stake. “Freedom is never more than one generation away from extinction.”
We expect MSNBC to interview guests aligned with a left-of-center ideology, just as Newsmax or Fox celebrates the right. Name-calling predominates the headlines. Guests appear especially for their vitriol and the cleverness that predominate the airwaves.
Are media power brokers and gatekeepers so committed to being an echo chamber of their audience’s ideologies and so terrified of losing market share that they cannot present another idea?
Dare we suggest we deserve better?
Anchors and hosts giggle, make snarky editorial remarks, and castigate anyone who disagrees with their political line. Listen to the adjectives. Count the adverbs.
Admittedly, it’s so easy to sit in judgment. And the view ain’t bad either!
It is as unreasonable as it is unlikely that the media will change, and certainly not willingly, if ever. They will continue to pander to their perceptions of this divided and discordant mob of viewers.
Audiences respond to two distinct emotions. Anger and fear. Only. The more that fear is stoked, the angrier audiences become. The more that anger intensifies, the fear grows more profound.
What’s wrong with challenging audiences – not from opposite poles – but from a single theme articulated by Hinmatóowyalahtq̓it (Chief Joseph of the Nez Perce), “We must find a way to look after one another, as if we were one single tribe.”
Would you listen and watch? Or is that theme too frightening for you? Is there any media company or talent with courage which is willing to try?
I, for one, would be proud to produce a show like that.