Investing in technology instead of human assets is bad for news and the public

LATimes owner Patrick Soon-Shiong has revealed and boasted about his plans to add a button to check the bias of articles written for his newspaper.
https://www.hollywoodreporter.com/business/business-news/los-angeles-times-owner-bias-meter-1236078458/


I’m confused…. Isn’t it the inherent role of media to present both sides of a story?
Isn’t that what journalists – trained and educated and practiced journalists – already do?

Soon-Shiong is admitting that he doesn’t trust the reporters on his payroll to present the news. Huh? What a revelation! He’s willingly paying people he thinks aren’t doing their jobs!
Have we reached a new depth of corporate insanity?


I see an even greater danger in aggregating viewpoints from AI, which hardly can distinguish truth from hallucinations itself, posting amendments or corrections to a story from cyberspace. This isn’t balance but risks making more noise and confusion… This risks perpetuating a universe of ‘alternative facts.’ Once upon a time, those of us in television news would decry an audience who believed anything they saw when the set box lights flickered. Relying on a bias meter seems equally preposterous.


Methinks his money might be better spent investing in the paper with more reporters and editors and less reliance in a faux technological solution.

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Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

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