Posturing, creating messages beyond credulity

Let’s acknowledge the obvious – money is tight and every public entity is facing a do-or-die scramble for standing in the public’s mind share and subsequent approval in funding.

But whatever their message it must be rooted in common sense just as the messenger has an obligation as an orator to make sense, not rely on either spin or hyperbole lest they lose any semblance of credulity. There are examples of strident message-work above-and-beyond-the-pale just about daily — one such absurdity came during the KQED’s Monday radio program “Forum” during a discussion of the need for vital and vibrant public parks.

A guest on the show made the assertion that by funding parks on the “front end” would no doubt diminish the need for public funding of “ERs and jails” on the back-end. His point was to invest in public parks today to diminish public spending on medical care or justice later. I am confident the speaker loves parks and no doubt wants to keep their job, but I think it is a little bit ambitious to represent (with a straight face) that funding of public parks will in any way reduce the need for hospitalizations or prisons.

The point is – of course – say whatever you believe, but in the marketplace of common sense ideas it would help if there was some attention paid to making good sense… rather than just throwing words against a wall hoping some might stick.

The consequence is that it all just sounds like noise. When we wonder why people don’t listen (as much? at all?) any longer I suggest it is because so many times what’s said is silly or beyond the pale of credulity.

Advertisements

Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

One thought on “Posturing, creating messages beyond credulity”

  1. One has to wonder how they got booked on the program to begin with. Seems like a flimsy notion at best. I hope the interviewer made the person come up with a few stats or studies that would back up their claim.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s