Beck is still smart as a Fox – oh wait, he’s leaving FOX… but building his brand

June 7, 2011

Glenn Beck’s decision to build a subscriber model for his upcoming daily talk show and network is either yet another example of his messianic personality, a display of chutzpah or possibly a quite brilliant move to find, curry and build a loyal audience base.
Beck’s decision Moving Online, Beck Will Charge Viewers a Fee upsets the traditional models of talk-show television. But why? Because he can – he isn’t on television any longer. In the world of the web there are no rules – no restrictions – and few limits. Those who want his content are welcome, some probably eager, to pay for the ability to hear his insight.

It’s interesting that Oprah didn’t choose this path when she created her OWN Network. I imagine the queen of talk and self-imaged media with everything from daily talk programs to full length features to print components, decided the business model would not support a pay-model. But wasn’t right for Oprah seems just fine for Glenn – or so he believes.

Time will tell.

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