Changing the definition of news – Bill O’Reilly asserts Fox News is dominant because they understand and give Americans what is important to them

In this clip Bill O’Reilly on ‘A Growing Split’ in News Coverage by Kevin Allocca on TVNewser is a piece and 2 video clips featuring Bill O’Reilly and FNC commentator Bernie Goldberg discussing mainstream media bias. 

Bill O’Reilly started his program last evening (Monday 7.19.10) with his take on Howard Kurtz, CBS’ Bob Schieffer, and Sunday’s edition of “Reliable Sources,” using their conversation as a jumping off point to criticize the “mainstream media.”

“Apparently there’s a growing split about how the news is covered in this country,” O’Reilly said. “The old-guard mainstream media makes decisions based on ideology, race, and elitism. The new media, of which Fox News is a part, covers what Americans believe is important to them. That’s why we are a dominant #1, and I submit that we have far more influence than the network news does.”

This too is a subject I have been writing about, see When Did Mainstream Media Get to Be a Dirty Phrase from June 17th.
How mainstream news is defined and denigrated is as interesting as any argument facing the media today. Fox – positioning itself as David to the mainstream media’s Goliath – is aligning itself with a distinct view of America, Americanism and Americana. It seeks to build alliances and seeks allegiance on the basis of political belief as that shapes its approach and tone, especially on the prime time evening newscasts as distinct from the daypart news programs. It asks viewers to rally around the institution (Fox) rather than the substance of the story, and at times intertwines the two. Either way it blurs the line of media independence and pure reportage.
Fox asserts that it is in fact the “new media” and defines the lines of that coverage and declares network dominance. That may not be the case in terms of sheer numbers but it is a growing trend.
Are there consequences and if so, what?

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Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

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