Regardless of which network – ESPN, FOX or NBC – wins the U.S. domestic rights to the 2014 Winter Games in Sochi, Russia, and 2016 Summer Games in Rio de Janeiro, one thing seems a certainty. Coverage will be sliced and diced, broadcast live and again in prime time recap, streamed and downloaded, offered as AOD and VOD, made into Apps beyond imagination; every sport will have its day and every sports enthusiast will pony up a fee per viewing or event.
The days of NBC’s blanket coverage – which cost the network $2.2 billion dollars eight years ago yet ultimately became a losing proposition – those halcyon days are past. Watch the news from the IOC in Lausanne, Switzerland Tuesday, but read between the lines and PR spin of multiple platforms, ground breaking coverage and opportunities for every sports fan… there will likely be a price tag at the end of all this.
Update – Tuesday June 7 – And the winner is NBC Sports for more than $4.38 billion.