Dazzling the eye and luring audiences with more than clickbait

{Principally this post is aimed at my students but the profile of Teddy Banks makes for fascinating reading for all of us who create and post content}.

We appreciate the eye is always drawn to the headline, but do we pay as much attention to the font and appearance as we ought to?
Similarly, how attractive and eye-catching are our lower thirds and identifying graphics?
Do we just splat the words on our screens – or think about combinations of fonts, colors, and their juxtaposition as we might?

While this story is about a master craftsperson whose work admittedly is aimed at major motion picture studios, his thoughtful and artistic approach is worthy of your consideration too.

Unknown's avatar

Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

Leave a comment