MIA in Iowa campaign coverage… the voices of Iowans!

The din of the pundits and panelists drowned out the voices of the Iowans at their caucus. Across the dial last night the networks from the big three, the cablers, even those outlying at the far reaches of the spectrum (Current TV) all relied on their experts to talk about the Iowa caucus instead of letting the natural sound play out… the drama play on.
The political coverage resembled a sports broadcast with play-by-play announcers vying for mic time with their color counterparts. It seemed to be a race for who was more clever, who had a better turn of phrase, who was more biting and quote-worthy instead of hearing the direct conversations that stemmed from the caucus. Sure that would have been b-o-r-i-n-g to network executives but it might have been more informative or illustrative of what the voters thought, instead of analysts assuring us what they thought the voters were thinking!

The coverage of the election s more about the commentators than even the politicians. Until we get to a point where we are being offered substantive sound bites in long form – more than 3 and 4 seconds of sound snippets, we are not being truly served by the media investing so much time, effort, energy and resources.

Things seem out of sorts. We have more channels and platforms of news coverage than ever before but they seem to be carbon copies of one another – short blips of sound and long form analysis of what views they wish to espouse. It just seems to be more about what the media thinks – what the media knows – than the reaction of prospective voters… how did they hear the candidates? What did they think of the positions, what did they feel, what impacted them?

With so many choices about coverage why does it seem that we have so few options as viewers?

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Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

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