Telemarketing pitch pockets an astounding 88% of a donation

A telemarketer’s call today sought my contribution to help “local” police keep kids off the streets; although other than by an arrest it wasn’t quite clear how this would be accomplished still the impassioned pitch was to solicit my help (play on my social, affluent and/or white guilt) to support this worthy goal of keeping kids out of trouble.

The call went into the ditch when I asked how much of my donation would go to the charity contrasted to how much is pocketed by the telemarketing agency? The response? Twelve (12%) percent is destined for the charity and 88% was being kept, “according to California law” as I was quickly assured, by the telemarketer.

I wish we had similar margins in media.

Author: Peter Shaplen Productions

More than four decades of experience as a journalist, producer, reporter, writer and professor of news, corporate production, crisis management.

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