We’re watching a natural disaster become a media crisis develop in real time before our eyes.
From the LA Mayor… we’re being treated to a master class in missed opportunities… Stone-Cold silence… A failure to show empathy…
The list goes on… and on
Here’s tip #1 – In the face of any crisis, be human.
2 – Pretend to care. Mourn the dead. Reach out to the injured.
3 – Offer reassurance that we’re all in this together and will pull through, again, together.
4 – Thank first responders. Once, twice, and again for their bravery and skill.
5 – Make it abundantly clear, “I’m on my way – I’m absolutely in communication – I am in this fight with you.”
6 – Demand all local, state and federal resources, open checkbooks and manpower by made available immediately. Set a timetable… A clue? Like as soon as yesterday.
7 – Don’t stare down a microphone. It’s not the enemy. Embrace every opportunity to speak (not talk at) with your constituents. The microphone is your bestie…
8 – Repeat: be human. Show empathy. Be authentic. Be a friend.
You’d think the LA Mayor’s Office would be media savvy.
From some of the early evidence to date, you appear to be mistaken.
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