Until this weekend’s unexpected announcement that he would not be running for President former Arkansas Governor and currently Fox News host Mike Huckabee was a leading contender for the 2012 Republic nomination.

But I wonder whether this early decision to bow out of the race was a strategic move to separate himself from the rough and tumble of a divisive and expensive primary campaign and wait until other candidates have destroyed themselves, battered and bruised the party, before a fractured convention proclaims Huckabee their nominee by acclamation?

Will it be easier – simpler – less costly on all levels – for Huckabee to comment from the media sidelines instead of subjecting himself to the political discourse and voter approval?

FOX news – O’Reilly and Hannity in particular – are already harping that the “mainstream media” will be highly partisan in this campaign – AKA, code for liberal and pro Obama. It seems so disingenuous for FOX to proclaim itself a David vs. Goliath… when Rupert Murdoch already owns such a piece of global media it seems insouciant to play the ingenue.

But what of FOX News commentator Huckabee? Will he be impartial… entirely neutral? Or will his comments by partisan, fomenting debate and suggesting how he’d handle an issue differently? Will Fox be his platform, his messenger until a blistering convention brawl results in no clear candidate from within the party and a call for Huckabee to become the standard bearer?

Just wondering aloud… will FOX police their host, or should they in an arena of free speech? But is this a strategy of Murdoch to truly have a candidate from within his broadcast empire? Maybe it is too much a grassy knoll theory. Perhaps.

OutFOXed or smarter than one?

September 27, 2010

In an editorial tip-of-the-hat to its generally conservative audience, the self-proclaimed fair and balanced FOX network has built a lineup of high profile, high-powered anchors and contributors, including former governors Mike Huckabee (R-Arkansas) and Sarah Pallin (R-Alaska) among others. It has been an effective strategy that has been coined “talk radio right” and remains largely popular among audiences and, in turn, many advertisers.

Politico points out in today’s The Fox primary: complicated, contractual that with 4 FOX regulars now exploring the possibility of running for president in 2012, at what point does the news network have to make a choice — drop these popular talent entirely; disclose its inherent political support by providing them an unlimited, unhindered platform; assure audiences that coverage is fair and balanced regardless of political ambition or finances; or appoint an ombudsman?
Fox is already counting down the days to this November’s mid-term elections. It would be fair to assume a similar countdown clock to 2012 will be unveiled shortly after November 2, 2010… so, when is the proper time to establish some distance?
It is abundantly clear that Ms. Pallin is already campaigning for something, endorsing GOP candidates and appearing for tea party fund-raisers nationwide. Messrs. Gingrich and Huckabee routinely appear on the political circuit of speeches as they graze the chicken dinners and sample the audience’s response to their message.

Is this apparent conflict of interest a problem for FOX? To an old ethicist it would seem unseemly. How can a network cover one of its own without bias? Without criticism or the basis of impartiality? Or, can it?

But what if this is the new standard? Is FOX comfortable evolving from “Your Election HQ” to becoming the “voice of the nation network”? By covering only those it appears to favor, from Sharron Angle or Christine O’Donnell, raising awareness and money for their campaigns, is FOX also building the inside track on whatever news and politics from within those in power, those it backed, and those who are dependent on their access to the FOX mouthpiece?

So – has FOX been outFOXed as Politico might suggest, or does the network care? Do they need to? Surely the toothless FCC is in no position to do anything.
In what is an essentially changing media world has FOX simply been the first to pick and back the candidates it favors? Too Machiavellian or just plain strategic?

And what happens after the votes are cast and it is time to pay the piper?

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